Trending December 2023 # Vmmem Windows 11: What Is It & How To Fix Its High Memory # Suggested January 2024 # Top 15 Popular

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vmmem Windows 11: What is it & How to Fix its High Memory




Windows 11’s vmmem high memory usage issue can be addressed by tweaking with WSL.

Once you restart the Windows Subsystem for Linux, the high memory usage will go down.

Alternatively, you can limit it manually by editing the configuration file.



Fix Windows 11 OS errors with Fortect:

This tool repairs common computer errors by replacing the problematic system files with the initial working versions. It also keeps you away from system errors, BSoDs, and repairs damages made by malware and viruses. Fix PC issues and remove viruses damage now in 3 easy steps:

Download and Install Fortect on your PC

Launch the tool and Start scanning to find broken files that are causing the problems

Fortect has been downloaded by


readers this month.

Why is vmmem using high memory in Windows 11?

Computer memory is one of the most critical components of a PC. RAM (Random Access Memory), ROM (Read Only Memory), and cache are the three forms of memory.

To put it another way, when the computer is in use, the CPU will transport the data that needs to be operated into memory for operation and then communicate the result after the operation is finished.

WSL (Windows Subsystem for Linux) reserves a large amount of RAM even when it is not required. It can consume up to 80% of your available memory. This has been lowered to 50% in current iterations of Windows, up to a maximum of 8GB.

The interaction between vmmem in Windows 11 and Docker is also problematic. According to some, Docker eats up to 70% of available RAM, causing their machine to slow substantially.

Vmmem is in charge of virtual machine processes and memory management. This means that the process is the virtual machine’s beating heart, where all of the VM’s activities and applications take place.

In our daily lives, virtual machines (VMs) are commonly employed, and they need the use of host system resources such as the CPU, memory, storage, and network.

Expert tip:

How can I fix vmmem high memory usage in Windows 11? 1. Restart Windows Subsystem for Linux

The Windows Subsystem for Linux (WSL) is a component of the Windows operating system that allows you to run a Linux file system, as well as Linux command-line tools and graphical user interface (GUI) applications, directly on the OS.

2. Limit the RAM usage

Open File Explorer and enter the following path inside the search bar: C:Usersyour-username.wslconfig

Now type in the following commands and save the file. This will limit the amount of RAM vmmem will use, thus fixing the vmmem high memory usage problem: [wsl2] memory=2GB

3. Use a third-party tool

PC problems will always arise, and resolving them is not always as simple as it appears. However, there are specialized programs available, such as Fortect, that may help you resolve these issues.

When left unattended for an extended period of time, file clutter can cause a system to crash completely, making the optimization a welcome breath of fresh air.

In order to prolong your computer’s life, you need to perform regular maintenance check-ups. We’ve gone through the most relevant solutions that can solve the Windows 11 vmmem high memory usage issue.

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You're reading Vmmem Windows 11: What Is It & How To Fix Its High Memory

What Is& What Is It Used For?

What is chúng tôi & What is it Used for? Check whether the file is legit and remove it if suspicious




Winexesvc.exe file connects Linux hosts to Windows ones, allowing the former to command the latter.

It carries great malicious potential and can be used by hackers to try to harm your system.

Verifying the file’s legitimacy and performing regular deep scans on your PC keep you safe.



To fix Windows PC system issues, you will need a dedicated tool

Fortect is a tool that does not simply cleans up your PC, but has a repository with several millions of Windows System files stored in their initial version. When your PC encounters a problem, Fortect will fix it for you, by replacing bad files with fresh versions. To fix your current PC issue, here are the steps you need to take:

Download Fortect and install it on your PC.

Start the tool’s scanning process to look for corrupt files that are the source of your problem

Fortect has been downloaded by


readers this month.

Typically, Windows background processes and exe files don’t need your attention, though users occasionally report encountering unidentified ones, raising an alert for suspicious activity. So, how can you tell whether a file is safe, harmful, or just plain necessary? In this article, we’ll examine winexesvc.exe.

Keep reading to learn more about how it works and whether to keep or toss it.

What is winexesvc.exe?

As prompted by its extension, chúng tôi is an executable file. It’s part of the Windows Subsystem for Linux feature that enables the transmission of remote commands across a network.

If you have installed it and its running is crucial to daily operations, it’s probably safe to remain on your device. However, it can be harmful, especially if it uses too much CPU or GPU while running in the background.

You should know that .exe files might occasionally harm your system. Because of their immense malicious potential, malware can disguise itself as such a file.

Therefore, you should exercise caution when running unknown ones on your device. To be always on the safe side, you should always enable the best Windows 11 security settings.

What is chúng tôi used for?

To put it briefly, chúng tôi is used to receive files from a Linux server to a Windows one. In other words, chúng tôi is created by a winexe so that commands from a Linux host can be executed on a Windows one. Thus, it can be used by Linux-based apps to control a Windows system.

While it can be legit, as you now know, it can be targeted by hackers to cloak harmful code in the same filename. So, to be protected from malware, it’s crucial to ensure that the chúng tôi file on your computer has not been infected and is safe to stay.

Is chúng tôi safe? 1. Verify chúng tôi location

To determine whether it poses any danger to your device, consider its context. The first thing you can do is check its location. It’s normally located in: C:WindowsSystem32

If that’s the case, the risk is much lower. However, this doesn’t mean you’re completely safe because the file is in its standard location. And you will need to verify other aspects as well.

2. Check winexesvc.exe’s behavior

If its behavior is suspicious, such as slowing down your system, interfering with other processes, or taking up too much of your PC’s CPU, it might be a malicious file, and it’d be best to remove it from your device. Follow this guide for the best uninstaller software to ensure it’s completely gone from your system.

Note: Think about the file’s origins – if you, yourself, have downloaded it from a legitimate source, the risk is minimal. On the other hand, if you have no idea how it ended up on your device or if it comes from an unreliable source, it is much more dangerous.

3. Scan your PC for malware

⇒ Get ESET Internet Security

4. Check its digital signature

The legitimate file should have a legitimate company’s digital signature, while a malicious chúng tôi probably provided no data about it.

To prevent issues with chúng tôi is important to keep an organized workspace. This includes frequent deep scans, freeing up PC space, installing Windows updates, keeping your system and security software up-to-date, and regularly backing up your data.

Still experiencing issues?

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Windows White Screen Of Death: What It Is And How To Fix

The White Screen of Death (WSOD) is a white screen that appears when something is wrong with your Microsoft Windows 10 or Windows 11 operating system. Unlike the Blue Screen of Death, no errors tend to accompany the white screen problem to give you an idea of what caused the issue., which can make troubleshooting difficult.

In this article, we explain eight methods you can use to resurrect your computer from the White Screen of Death.

Table of Contents

What Causes the White Screen of Death Problem?

The White Screen of Death error, like the infamous Blue Screen of Death, is most commonly produced by hardware failures. However, the issue can also be caused by software malfunctions.

Common causes of the white screen error include:

Display driver issues, especially if it occurs during startup or when you’re playing games.

Issues with your monitor or video settings.


Glitches in third-party applications.

The absence of critical system files.

8 Ways to Fix White Screen of Death

Here are eight fixes for the White Screen of Death, starting with the easiest and progressing to the more in-depth fixes.

1. Force-Restart Your Windows Computer

The most simple way to combat the WSOD is to force-restart your system.

To force a reboot, hold down the power button for a few seconds or until the computer has completely shut down. Press the power button again to reboot your Windows 10 device. If your WSOD persists, try one of the other methods listed below.

Note: This may temporarily fix the white screen issue but not prevent it from occurring again.

2. Remove USB Accessories

If your White Screen of Death is accompanied by a visible cursor, an external device is likely the cause.

Remove any peripherals plugged into your USB ports, including your mouse and keyboard.

Force-restart your computer as above.

If your computer starts normally, start connecting your accessories one at a time until one of them malfunctions or the WSOD occurs. You will need to replace or repair the causative device.

3. Use Safe Mode

If your WSOD does not occur until after login, it may be a third-party app causing the error. If this is the case, using Safe Mode may help you identify the problematic app and uninstall or repair it.

If the White Screen of Death hasn’t reoccurred yet, you can enter Safe Mode as follows:

On your keyboard, press the






In the run box, type


and press


to open the System Configuration window.

Reboot your PC. Your device should now boot in Safe Mode. If it starts up without causing the White Screen of Death issue, you should remove any recently installed apps to see if they are causing the issue.

You can also enter Safe Mode while rebooting. To do so, press F8 repeatedly before the Windows logo appears. Your PC will boot into Safe Mode.

4. Update Your Graphic Drivers

An outdated or faulty graphics card driver may cause the White Screen of Death on Windows 10 and 11 while you are using certain games or apps. Updating the drivers may fix the problem.

Select the

Search automatically for drivers


Wait for the wizard to complete. Then, if an update is available, install it.

5. Update Windows

If nothing yet has fixed the issue, it’s possible that an outdated Windows 10 operating system is causing your White Screen of Death. This is most likely if your computer freezes and reverts to the WSOD at random.

On your keyboard, press the





to open Settings.

Reboot your computer.

6. Uninstall a Windows update

In contrast, if the White Screen of Death occurred after installing a Windows 10 or 11 update, uninstalling the update may fix your issue.

On your keyboard, Press the





to open Settings.


Update & Security


Under Go back to the previous version of Windows 10, select

Get Started


If this isn’t available or you know which specific update likely caused the issue, you can try uninstalling it:

On your keyboard, Press the





to open Settings.


Update & Security


On the Windows Update page, select

View update history



Uninstall updates

to open the Control Panel.

7. Use System Restore Point

This is another option if the White Screen of Death is appearing after login. Reverting to a restore point should take your Windows OS back to a functional state. However, all files created after the time of the restore point will be deleted.

This method will only work if you have previously made a system restore point to revert to. If you haven’t, you will need to use a different method to rectify the white screen problem.

To revert your PC to a previous restore point:

In the Start Menu, search for and select

Create a restore point


In the

System Protection

tab, select the

System Restore…


Tick “Recommended restore” then select


and complete the restoration wizard. Alternatively, tick “Choose a different restore point” and choose the one you would like.

The computer will restart automatically.

8. Run Hardware Tests

Faulty hardware might be causing the white screen of death. It could be the graphics card, monitor, GPU, hard disk, SSD, or even the motherboard.

If none of the methods above has worked, there is a good chance that hardware, such as your hard drive, is responsible. It’s difficult to test this unless you have spare parts lying around that you can switch and test one by one. Because of this, you might be better off consulting a professional PC repair expert to test your parts.

No More White Screen of Death

Facing the White Screen of Death is nothing short of frustrating. But hopefully with this tutorial you’ve been able to conquer the issue and return your PC to normal. Just be sure to be careful when downloading apps and buying computer accessories to prevent WSOD from rearing its ugly head again.

Viral Marketing: What Is It And How It Works

Introduction: What is Viral Marketing?

It might be a brief message on your smartphone about a freshly released product, a news item (such as India winning the world cup), or a YouTube video that people share with other users.

Examples Hotmail ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge is another illustration of how versatile viral marketing can be. The ice bucket challenge already existed before The ALS Association used it to increase donations and awareness. However, the widespread posting of ALS Ice Bucket films on social media generated a global sensation that significantly raised awareness of the disease.

Types of Viral Marketing Puzzles and Riddles

The most popular type of internet information sharing is blog postings. Even though some of it has the potential to go viral, the outcomes of other online content, such as quizzes and riddles, are as important to consider. Until you can solve it, it appears to be taunting you. These puzzles and riddles are more likely to be found on messaging apps like WhatsApp.


They can be used to entertain, engage, and educate the audience because they are brief, clear, and attention-grabbing. Infographics are a fantastic tool for obtaining high-quality backlinks. If you want to appeal to the eye, this format is excellent.

Motivational Content

Everyone needs something to motivate them to get up every morning, go to work, and work to improve every day in today’s fast-paced world. As a result, motivating posts are among the most prevalent types of material on YouTube, Reddit, Instagram, Facebook, and other social networking sites. They discuss positive behaviours, famous and wealthy people’s statements, proverbs, and other things that make the audience feel good.

People will relate to and desire to share content with others if it has a strong message that is motivating.

Personality Quizzes

‘Which Game of Thrones character are you?’ quizzes are likely to be taken by most of us.

These tests are being used as a kind of content marketing strategy. They draw a sizable crowd and serve a certain demographic. For instance, a questionnaire geared toward mothers would ask, “Which Celebrity mom are you like?”

Keep one thing in mind before you start to become enthusiastic. For your audience to believe the quiz results, they must be relevant and logical.


Just count how many times you see titles like “X Useful ideas for…” or “Y Hacks to make your life easy” as you navigate through your Facebook feed or YouTube recommended list.

Marketing professionals know that articles and videos with titles that begin with a number received more likes, views, and shares than their equivalents.

Case Studies

Readers like case studies because they are packed with data supported by research. People enjoy watching ideas and concepts in motion and are very interested in the outcomes.

How-To Guides

The majority of “how to” content adopts a problem-solution methodology. In fact, you’ll see that many search queries individuals enter when browsing the internet start with the word “how to.”

As a result, such information has a higher likelihood of turning up in Google search results. By doing this, you increase your organic search traffic.

Top Posts

Top postings frequently have the potential to become viral and can be a strong source of traffic. The top 15 recipes to amaze your visitors may have been in stories you have read. The word “top” in these names could mean “the best,” “most popular,” or “those with the best results.”

Long-form Content

According to Google, a piece of writing must be at least 1500 words long to rank highly in search results. It appears that your target audience wants in-depth, thoroughly researched articles. Long-form content still receives more shares despite a rise in short-form material due to short attention spans and increased mobile content consumption. The rationale for this is that your readers will consider a lengthy, well-researched piece as a reliable source of information.

Steps To Create A Successful Viral Marketing Campaign

While part of that may seem frightening, you should be relieved to know that there are viral marketing strategies available, and companies like the Harmon Brothers producing hit after hit offers us hope that we can also master the process.

The following are some essential considerations when creating your campaign.

Understand your target audience − This is marketing 101, but for a piece of content to become viral, it needs to be seen by the appropriate people. It all comes down to producing content that appeals to and emotionally connects with your audience.

Facilitate sharing − You shouldn’t merely provide content and hope that others will share it. Instead, take the initiative and incorporate sharing your content into your marketing. A referral scheme or the addition of share buttons to your blog article ar two examples of simple solutions.

Be aware of your objectives and keep them top-of-mind − Why are you launching this campaign or attempting to become viral? Is it to broaden your audience, raise awareness for a cause, improve your SEO, or perhaps it’s to publicise a specific occasion? As soon as someone notices you are paying attention, you may begin evaluating and streamlining each phase of the procedure.

Keep your message concise − A key component of any marketing strategy is straightforward, easily digestible material. Before you lose your audience’s interest, your content should be concise and to the point. You only have a few seconds to make an impression, so keep that in mind.

Pieces of viral material are uncommon − The unicorns of marketing, they are. They do, however, all have traits in common that raise their chances of being popular online. Let’s examine some of my favourite instances in greater detail and draw attention to the underlying marketing approach that contributed to their success.


Keep in mind that original, never-before-seen material is essential when establishing a viral marketing campaign. It ought to be captivating enough to draw in your viewers. They ought to be able to connect with the viral marketing’s central idea. You may plan the optimal moment to publish your material that will go viral and do so to quickly reach your target market.

What Is Project Quality Management? Why Is It Important?

blog / Project Management What is Project Quality Management? How Does it Boost Customer Satisfaction?

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For anyone facing challenges in meeting project specifications or delivering quality projects, look no further than auto major Toyota for inspiration. Right from the development stage to the production line, the Japanese company uses a systematic approach to ensure every aspect of its projects meets the highest standard. Essentially, this has helped it gain an unassailable reputation in the automotive industry for delivering reliable and high-quality vehicles. You too can achieve similar results by following Toyota’s Project Quality Management (PQM) mantra. Let’s dig deeper into this management approach.

Project Quality Management

It is an integrated framework of any organization’s total quality management process. The management of quality comprises processes required to deliver a project on time while ensuring that the demands of the stakeholders, including customers, are met. Moreover, it is the ability to manage a product and deliver output in conformity with the requirements of the users while maximizing profits for the company.

Project quality management combines two frameworks: quality management and project management. For instance, let’s take the example of a multimedia tech company that is working on a new high-quality software application. Now, to ensure that it meets customer expectations and delivers value, there are two aspects that the project management team needs to look into. First, it has to ensure that there are no functionality defects in the software (this is referred to as quality management). Next, it must ensure that the new software is equipped with the latest features that are in demand in the market so that the company can generate more revenue (this is referred to as project management). 

ALSO READ: What is Project Management and How to Become a Successful PM

Importance of Project Quality Management Better Decision Making

PQM provides relevant data to an organization and enables it to make strategic decisions by identifying quality requirements. This helps generate revenue.

Enhanced Management

PQM promotes a culture of continuous improvement, leading to increased job satisfaction and a sense of accomplishment among the team members. It facilitates the seamless implementation of management processes.

Enhances Brand Reputation

PQM can help an organization establish a reputation for delivering high-quality products and services, leading to increased business opportunities and a stronger brand.

Project Quality Management Processes Quality Management Planning

It sets quality standards and objectives for the project and determines how these standards will be met. In addition, it includes identifying the processes, tools, and techniques to manage and monitor project quality.

Perform Quality Assurance

PQM ensures that the project is executed by the quality plan. Additionally, this includes activities such as regular quality audits and inspections, as well as continuous monitoring of project performance.

Control Quality

It monitors and controls the quality of project outputs, including products, services, and deliverables. Moreover, this is done by testing, inspections, and verifying the project requirements have been met.

Key Elements of Project Quality Management

Customer Satisfaction:

The primary goal of PQM is to ensure that a project meets or exceeds customer requirements and expectations, with customer satisfaction being the best way to assess this. Thus, customer satisfaction is a core element of quality management.

Prevention Over Inspection:

Inspection-based quality control focuses on detecting and correcting defects after they have occurred. In essence, this approach is reactive and can be costly and time-consuming. PQM enables organizations to take proactive measures to prevent defects, improve quality, and achieve better project outcomes.

Continuous Improvement

: In PQM, continuous improvement is viewed as an essential component of achieving high levels of customer satisfaction. Moreover, increasing project efficiency and reducing the cost of quality are also considered vital.

Benefits of a Project Quality Management Plan

A project quality management plan offers the following benefits throughout the PQM lifecycle:

Improved Customer Satisfaction

In a PQM plan, customers’ needs and expectations are clearly defined. Moreover, the organization focuses on achieving these needs. This increases customer satisfaction and a better overall perception of the project and the organization.

Enhanced Project Performance Better Resource Utilization

PQM provides a framework for monitoring and controlling the use of resources. Thus, it results in more efficient use of time, money, and human resources.

Increased Stakeholder Confidence Project Quality Management Tools and Techniques

There are different types of tools and techniques to aid this process.

Project Quality Management (PQM) Tools

Cost of Quality (COQ) Analysis:

It calculates the cost of poor quality, including the cost of prevention, appraisal, and internal and external failure

Statistical Process Control (SPC):

This is a set of statistical methods used to monitor and control a process to ensure it is operating within defined limits

Control Charts:

This is a statistical tool used to monitor a process to determine if it is in control, and identifies any special cause variations

Pareto Charts:

These are graphical representations showing which factors are contributing the most to a problem or issue


: It represents a process or workflow, used for identifying potential bottlenecks or areas for improvement

Project Quality Management Techniques

Continuous Improvement:

This is a systematic approach that identifies and implements improvements in a process or product

Quality Audits

: This is an independent review of a process or product to assess its compliance with quality standards

Design of Experiments (DOE):

DOE is a statistical method used to determine the effect of different variables on a process or product

Lean Methodology:

This is a management approach that seeks to optimize the flow of work by eliminating waste and improving efficiency

Phases of Project Quality Management

There are three dimensions or levels of project quality management. The first involves meeting the specified requirements and is called quality control. Then, the next is quality management; which focuses on working beyond the specified requirements. Finally, the last level is known as total quality management. In essence, it focuses on constant improvement to enhance customer satisfaction. 

The following are the five essential phases of project quality management:

Project Quality Initiation

: The project quality management framework starts with identifying a potential project and seeking authorization to initiate it. Here, a project manager is appointed who selects the core team and identifies potential risks involved in the project. 

Project Quality Planning

: Now, all stakeholders are informed about the project and their approval and inputs are received. The project management team starts preparing an action plan to complete the project. This step requires market research to understand customer requirements and gather data on ongoing market trends. In addition, the team identifies customer satisfaction standards and suppliers.

Project Quality Assurance

: In the next stage, the project management team focuses on improving the processes to provide quality deliverables. It involves communicating with external stakeholders to overcome obstacles. The team gathers data, identifies the root cause of defects, and conducts quality audits 

Project Quality Control:

In the quality control phase, the project management team analyzes customer satisfaction levels and focuses on improving processes. This stage mainly involves running various tests and correcting errors to ensure the best quality.

Project Quality Closure:

Lastly, the team delivers the final project to the customers, who accept the project and are satisfied. In fact, this phase also involves providing support and training to the customers, assessing the overall project to improve the processes, and acknowledging and rewarding various members of the project management team.

A Career in Project Quality Management

You will need to know the following if you are planning to build a career in project quality management:

Quality management methodologies, such as Six Sigma or Lean

Quality tools and techniques, such as statistical process control and root cause analysis

Quality standards and regulations, such as ISO 9001 or CMMI

Project management methodologies, such as Agile or Waterfall

Quality metrics and measurement techniques

Quality management software and systems

Risk management and mitigation strategies

Due to intense competition in the market and rapidly changing market conditions, project quality management has become an integral part of the project management framework. Hence, at Emeritus, we have online project management courses that can help you acquire such relevant skills to accelerate your career.

Write to us at [email protected]

What Is Generative Ai And Why Is It Important?

Definition: What is Generative AI?

As the name suggests, Generative AI means a type of AI technology that can generate new content based on the data it has been trained on. It can generate texts, images, audio, videos, and synthetic data. Generative AI can produce a wide range of outputs based on user input or what we call “prompts“. Generative AI is basically a subfield of machine learning that can create new data from a given dataset.

If the model has been trained on large volumes of text, it can produce new combinations of natural-sounding texts. The larger the data, the better will be the output. If the dataset has been cleaned prior to training, you are likely to get a nuanced response.

OpenAI Playground

Similarly, if you have trained a model with a large corpus of images with image tagging, captions, and lots of visual examples, the AI model can learn from these examples and perform image classification and generation. This sophisticated system of AI programmed to learn from examples is called a neural network.

At present, GPT models have gotten popular after the release of GPT-4/3.5 (ChatGPT), PaLM 2 (Google Bard), GPT-3 (DALL – E), LLaMA (Meta), Stable Diffusion, and others. All of these user-friendly AI interfaces are built on the Transformer architecture. So in this explainer, we are going to mainly focus on Generative AI and GPT (Generative Pretrained Transformer).

What Are the Different Types of Generative AI Models?

Amongst all the Generative AI models, GPT is favored by many, but let’s start with GAN (Generative Adversarial Network). In this architecture, two parallel networks are trained, of which one is used to generate content (called generator) and the other one evaluates the generated content (called discriminator).

Basically, the aim is to pit two neural networks against each other to produce results that mirror real data. GAN-based models have been mostly used for image-generation tasks.

GAN (Generative Adversarial Network) / Source: Google

Next up, we have the Variational Autoencoder (VAE), which involves the process of encoding, learning, decoding, and generating content. For example, if you have an image of a dog, it describes the scene like color, size, ears, and more, and then learns what kind of characteristics a dog has. After that, it recreates a rough image using key points giving a simplified image. Finally, it generates the final image after adding more variety and nuances.

What Is a Generative Pretrained Transformer (GPT) Model

Google subsequently released the BERT model (Bidirectional Encoder Representations from Transformers) in 2023 implementing the Transformer architecture. At the same time, OpenAI released its first GPT-1 model based on the Transformer architecture.

Source: Marxav /

So what was the key ingredient in the Transformer architecture that made it a favorite for Generative AI? As the paper is rightly titled, it introduced self-attention, which was missing in earlier neural network architectures. What this means is that it basically predicts the next word in a sentence using a method called Transformer. It pays close attention to neighboring words to understand the context and establish a relationship between words.

Through this process, the Transformer develops a reasonable understanding of the language and uses this knowledge to predict the next word reliably. This whole process is called the Attention mechanism. That said, keep in mind that LLMs are contemptuously called Stochastic Parrots (Bender, Gebru, et al., 2023) because the model is simply mimicking random words based on probabilistic decisions and patterns it has learned. It does not determine the next word based on logic and does not have any genuine understanding of the text.

How Google and OpenAI Approach Generative AI?

Both Google and OpenAI are using Transformer-based models in Google Bard and ChatGPT, respectively. However, there are some key differences in the approach. Google’s latest PaLM 2 model uses a bidirectional encoder (self-attention mechanism and a feed-forward neural network), which means it weighs in all surrounding words. It essentially tries to understand the context of the sentence and then generates all words at once. Google’s approach is to essentially predict the missing words in a given context.

Google Bard

In contrast, OpenAI’s ChatGPT leverages the Transformer architecture to predict the next word in a sequence – from left to right. It’s a unidirectional model designed to generate coherent sentences. It continues the prediction until it has generated a complete sentence or a paragraph. Perhaps, that’s the reason Google Bard is able to generate texts much faster than ChatGPT. Nevertheless, both models rely on the Transformer architecture at their core to offer Generative AI frontends.

Applications of Generative AI

We all know that Generative AI has a huge application not just for text, but also for images, videos, audio generation, and much more. AI chatbots like ChatGPT, Google Bard, Bing Chat, etc. leverage Generative AI. It can also be used for autocomplete, text summarization, virtual assistant, translation, etc. To generate music, we have seen examples like Google MusicLM and recently Meta released MusicGen for music generation.


Apart from that, from DALL-E 2 to Stable Diffusion, all use Generative AI to create realistic images from text descriptions. In video generation too, Runway’s Gen-1, StyleGAN 2, and BigGAN models rely on Generative Adversarial Networks to generate lifelike videos. Further, Generative AI has applications in 3D model generations and some of the popular models are DeepFashion and ShapeNet.

Limitations of Generative AI

While Generative AI has immense capabilities, it’s not without any failings. First off, it requires a large corpus of data to train a model. For many small startups, high-quality data might not be readily available. We have already seen companies such as Reddit, Stack Overflow, and Twitter closing access to their data or charging high fees for the access. Recently, The Internet Archive reported that its website had become inaccessible for an hour because some AI startup started hammering its website for training data.

Apart from that, Generative AI models have also been heavily criticized for lack of control and bias. AI models trained on skewed data from the internet can overrepresent a section of the community. We have seen how AI photo generators mostly render images in lighter skin tones. Then, there is a huge issue of deepfake video and image generation using Generative AI models. As earlier stated, Generative AI models do not understand the meaning or impact of their words and usually mimic output based on the data it has been trained on.

It’s highly likely that despite best efforts and alignment, misinformation, deepfake generation, jailbreaking, and sophisticated phishing attempts using its persuasive natural language capability, companies will have a hard time taming Generative AI’s limitations.

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