Trending March 2024 # Watchos 2.2 Launches With Nearby In Maps, Pairing Of Multiple Watches And More # Suggested April 2024 # Top 3 Popular

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In addition to the major iOS 9.3 software update for the iPhone, iPod touch and iPad, a companion software update for the Apple Watch released this morning, too. The new watchOS 2.2 firmware is now available as an over-the-air download in the companion Watch app for the iPhone.

Before we get to it, check out a brief video walkthrough of all the new features watchOS 2.2 has to offer by our own Andrew O’Hara.

Pair multiple watches to a single iPhone

watchOS 2.2 it is the first software release for the Apple Watch that lets you pair multiple watches to a single iPhone simultaneously. This feature should be of particular interest to people who own more than one watch and want to use one, say, for jogging and working out and the other for a more dressy occasion.

Folks who write software for a living and wish to test their native apps on multiple watches should find this new feature quite handy, too.

The companion Watch app is even smart enough to automatically switch over to the right watch without you having to do anything other than putting your watch on and raising your wrist.

Multiple watches can only be paired to an iPhone running iOS 9.3 or later.

Revamped Maps gains Nearby and more

The stock Maps app has been revamped and received some updates in watchOS 2.2.

For starters, Search is now a tappable option rather than requiring a Force Touch action and there’s a new toggle for switching between standard and transit directions.

More importantly, Maps in watchOS 2.2 brings out the Nearby feature which lets you browse various points of interest in your vicinity and find local business organized by type, powered by Yelp’s database.

Spanning categories such as Foods, Drinks, Shopping, Travel, Services, Fun, Health and Transport, Nearby is a great feature addition for travelers while making Maps for Apple Watch on par with its iOS 9 counterpart in terms of finding local businesses.

As you may have guessed, an enhanced Maps glance in watchOS 2.2 sports the Nearby icon that acts as a shortcut which takes you right into the Nearby section within the Maps app. And lastly, Maps now provides quick navigation buttons for travel directions from your current location to home and work addresses.

Apple’s Feature Availability webpage lists markets where Nearby is available.

The Nearby feature is also available on iPhone, iPod touch and iPad devices with iOS 9.0 or later and on CarPlay with the new iOS 9.3 software installed.

Bug fixes and other tidbits

watchOS 2.2 includes bug fixes and performance improvements for issues discovered since the release of watchOS 2, plus a number of optimizations and under-the-hood tweaks that should improve the performance of your Apple Watch.

Availability of watchOS 2.2

watch OS 2.2 requires any Apple Watch model and an iPhone with iOS 9.3 or later. The software update is provided at no charge to all Apple Watch owners. For detailed information about the security content of this update, see Apple Security Updates.

How to update to watchOS 2.2

To update to watchOS 2.2, open the companion Watch app on your iPhone, tap My Watch → General → Software Update and follow onscreen instructions.

The update won’t install unless your watch’s battery charge is at least 50 percent, the device is connected to its charger and in range of its connected iPhone

Will you update to watchOS 2.2?

If you spot other outward-facing changes in watchOS 2.2, obvious or subtle, let us know and we’ll update the article with new information.

We also want to hear your thoughts on this particular software update.

What’s your favorite new feature in watchOS 2.2, and why? And those of you who own an Apple Watch, are you guys going to update soon?

And that’s it, ladies and gentlemen. Make sure to stay tuned to iDownloadBlog throughout the day and the rest of this week for tons of additional Apple Watch and watchOS 2 coverage.

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Rollable Smartphones Start Now, Google Maps Updates, And More Tech News

Your tech news digest, by way of the DGiT Daily tech newsletter , for Tuesday, 17 November 2023.

1. OPPO X 2023

OPPO has a rollable phone that looks ready for 2023, and actually cool? I doubt affordable will be an adjective that goes with the device, but it is going to be fun.

Anyway, it actually looks …pretty awesome:

What’s on show is clearly a best-case scenario where the transition from smartphone to the wider tablet view is likely rendered to be that smooth on the display. But the motorized function looks great.

Speculation is that it’s all thanks to Samsung Display technology that OPPO is working with here, though no details have emerged.

LG is working on a rollable phone of its own, with a design leaked out in September, with Korean media reporting a March 2023 launch. LG has its own capable display technology.

We’ve asked OPPO for more details regarding the X 2023’s display and the chances of a commercial release, but hadn’t received a reply at the time of hitting send.

2. It’s finally been done: HUAWEI has sold HONOR under ‘tremendous pressure’ from US sanctions (Android Authority).

3. Former Essential team to offer privacy-focused products in 2023 (Android Authority).

4. Save up to $110 on the Sony WH-1000XM4, and more headphone deals (Android Authority).

5. You can now buy a one-year Disney Plus subscription to gift friends and family, just in time for Christmas? (Android Authority).

6. Apple is likely testing foldable phones for a future iPhone — this report says Hon Hai Technology Group (Foxconn) is allegedly testing folding iPhone, with a projected release in September 2023. That’d be around the iPhone 14 release should the usual conventions apply. Fun tidbit: “Hon Hai Technology Group (Foxconn) will be conducting over 100,000 opening and closing tests for the folding iPhone.” (Apple Insider).

7. New Google Maps updates help you cope: Better COVID overlay, public transport crowds, and takeout tracking (blog.google).

8. Amazon Pharmacy: Amazon is now in the pharmacy business with online prescription fulfillment, free delivery for Prime members (TechCrunch).

9. Airbnb has filed its IPO and the S-1 is a great read (SEC.gov) — a breakdown here of what the published financials mean (TechCrunch).

10. Github has a great, detailed explanation of a new approach it will take in standing up for open source developers who come under attack from often harmful, dubious, or even troll takedown requests. It’s putting $1M into a developer defense fund to help protect open source developers, donating to the EFF and Software Freedom Law center for legal assistance (Github).

11. On that note: Tired: Open Source Coders — Wired: The open source movement runs on the heroic efforts of not enough people doing too much work (Wired).

12. How the US military buys location data from ordinary apps — including a super popular Muslim prayer app (Vice).

13. Seamless car charging comes to Electrify America with Plug&Charge: the car handles the authentication and billing, no extra cards and fussing about. Also known as ISO 15118, less excitingly (Ars Technica).

14. The $35,000 Tesla Model 3 is dead again. But, Tesla was admitted to the S&P 500, at least? (The Verge).

15. Zoom is lifting its 40-minute limit for all meetings globally for Thanksgiving: from 00:01 on Nov. 26 through to 6am (ET) on Nov. 27 (Twitter).

16. Now the Moderna COVID-19 vaccine is looking good, too! Best news is that it doesn’t need super cold refrigeration (BBC).

17. The Crew-1 astronauts have arrived: SpaceX Crew Dragon capsule docks at space station. Lovely video of the excitement (Space).

18. “What myth is still widely circulated as truth?” (r/askreddit).

How To Juggle Multiple Job Offers With Grace

Effective resume making, job hunting, campus recruitment training & others

You will have to decide what type of career or job you are looking for. You will have to find out what job opportunities are available in the market. What skills and qualifications are crucial for that particular job, and do you fulfill those criteria?

Then you need to develop or update your resume accordingly. Your resume should be short and crisp and should have all the required information, e.g., personal details, qualifications, work experience, details of any awards, certificates, and details about the referee.

After you finish your resume, you start searching for a suitable job. You can search for jobs in local newspapers, apply for them online, sign up with job opportunity websites, and even get help from placement and recruitment agencies. You can talk to your family and friends.

Once you finish the job search, you start applying for them. While doing so, you need to prepare a list of the jobs you are applying for; always attach a cover letter along with the resume. This cover letter should have details about which job you are applying for and how you are suitable for that job.

You get some break in-between applying for a job and receiving a call for an interview. One should utilize this time to prepare and practice for the upcoming interviews. For this you need to consider the questions employers would ask and practice your answers to them. You also need to go through the organization’s profile and website to get an idea about the organization. You can use this knowledge in your interview to impress your prospective employer.

The next step is attending a job interview. When you are called for an interview, always arrive a few minutes early from the scheduled interview time. You should dress neatly and in appropriate clothes. You should have a clear and realistic salary expectation for the job you are applying for. Furthermore, you should also have a ready list of the issues you would like to discuss with the prospective employer, like what would be the job profile, what they expect from you, salary package, and so on.

Once you finish the interviews, you wait for multiple job offers. You have applied for numerous jobs and interviewed for several months. You yearn to get multiple job offers. And one fine day, you get a call for a job offer, and you are excited that you have received multiple job offers and at the same time get confused about whether to accept or not. The situation worsens when you receive a second job offer the same day. It becomes difficult for you to decide which job will provide the best compensation and professional rewards. In such a situation, the job seeker faces numerous doubts and questions:

One is confused about which job to choose. The one which has been asked him to join is better than the current job he is into. But he also wants to see whether there are better multiple jobs offers coming up.

One gets disheartened that the company offering you the job is unwilling to give you much time to decide. You are confused. If you reject this offer, would you get a better job afterward?

One has confusion about which job will have the best future professional growth.

He has confusion about which job he fits best and which would provide him with the best job satisfaction.

Why is it important to make the right decision while choosing a job?

Since we spend a lot of time in our workplace, we make strategies to make the work more efficient and profitable, indirectly we are thinking about it consciously and unconsciously. Therefore it plays a significant role in our lives. If we are uninterested in what we do; don’t find the work meaningful and gratifying, we tend to feel frustrated, depressed, and anxious, and our personal life also gets affected. With all the negative feelings, one is unable to make positive efforts, which hampers future success on the work front. Therefore, it is very essential for you to take the right decision while choosing a job, as it directly and indirectly affects your life as a whole.

How Do You Choose From Multiple Job Offers

Go back to the research you had done about the company while practicing for the interview. It will provide you with a clear vision of the values and objectives of the company. What do they expect from the person recruited for that particular position? This will help you to decide which job you are more suitable for.

You also need to consider the work environment. When one goes for an interview, one gets a rough idea about the work/office culture and the type of people working there. You need to ask yourself did you like the office culture, whether will you be able to fit in comfortably in such an office environment, and whether you would be able to gel in easily with the people.

Another thing one needs to remember while choosing a job is the perks provided by the company. What type of other benefits does the company provide apart from salary; such as free meals, free pick up and drop facility from home to office and back home, overtime, bonus, incentives, provident fund or EPF facilities, insurance and medical benefits, and so on?

You also need to consider which job would provide you with the most job satisfaction. Which job will you fit in more comfortably, and which job are you more passionate about and would enjoy doing? These factors ascertain how you will grow professionally in the long run.

You can also take certain online aptitude and personality tests. These will help you analyze your capabilities, skills, and personality type. This will further help you decide which job will suit you best.

Before choosing a particular job, one should also consider what management and leadership opportunities each offer provides. The job requiring more responsibility with higher management skills will provide more professional challenges. And skillful handling of these challenges will ensure higher professional success and position.

If you are going for a major career shift then you can consult a career counselor or consultant.

If you still have confusion about which job to accept, you need to go by your Gut Feeling i.e., what your intuition says.

Once you have finally decided which job offer to accept, politely tell the other recruiter that you are not interested in accepting their job offer. Thank them for the time they had given him and let them know that meeting them was a pleasure. Similarly, you get in touch with the recruiter whose job offer you are accepting. Give them thanks for offering you the job; let them know that you are accepting their proposal. You can talk about other things like when to join, the training period and other such queries to the employer.

You need to keep certain things in mind while juggling multiple job offers:

When an employer approaches you with a job offer, they want to know whether you are interested or not and when you can join them. At that point, the best diplomatic answer would be to ask them to provide you few days to decide. But you should not take too long to decide.

Sometimes it happens that when you are considering taking up a job, you receive a call from a company for a second interview interaction. This job may be more satisfying and rewarding than the job you are considering. In such a circumstance, you need to think about why the employer is asking for a second interview. One answer could be that they want to be doubly sure you are the right candidate to fill the vacancy. Another case could be that a person was chosen and appointed, but he was not up to the mark, and they are recruiting again for a suitable candidate. People have varied viewpoints and mindsets; they can take this situation as positive or negative. But if you consider going for the second interview, make it clear to the employer that you have a job offer but would prefer to take up the job they offered. Request them to arrange for a speedy interview and politely ask them whether they can give fast feedback after the interview. If the answers are positive, go for the interview.

If one is going for a job change, discussing certain issues with your current employer is always better before jumping into another job. You can calmly tell him what you desire, e.g., a raise in pay, promotion, incentives and other perks, issues relate to leaves, and so on. Be sure to do it in a calm and polite way. If the employer agrees to the conditions and it suits you, you don’t need to jump over to a new job, but if it does not work out as you desire, you can opt for other jobs.

Once this is done, you wait for multiple job offers. This is the trickiest part of all to handle. As you may get multiple job offers at the same time. You now get confused about which one to accept and which one to reject. Juggling multiple job offers is stressful and confusing. Therefore, it is necessary for one to be very careful in making the right decision. As the decision one makes will affect his career and influence his life as a whole.

One needs to be very calm while making this decision. He should consider all the pros and cons of multiple job offers before reaching a conclusion. Another major aspect he needs to analyze is his own skills, aptitude, and personality. Secondly, he should also analyze which job would provide him with the most work satisfaction and opportunities to grow professionally. His decision should be realistic, and he should not allow emotions to sway him away from the right decision.

Once he firmly decides which job offer to opt for, he should not go back and re-think whether he has made the right decision. This will only lead to further confusion. As you have selected the job after much analysis and thinking, you don’t need to go back and think again. And the last thing to do is, before telling a recruiter whether you are accepting or rejecting a job, you should be firm, confident, and convinced that you have made the right decision.

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Twitter Blue Launches In United States

Twitter Blue launches in the United States and New Zealand after being introduced in Canada and Australia earlier this year.

“We are excited to share that Twitter Blue is now available in the United States and New Zealand across iOS, Android and web. Twitter Blue is available for a monthly price of US$2.99 / NZD 4.49 and with it, we’re bringing subscribers even more features, more content, and more ways to participate in the conversation.”

The subscription price in Canada and Australia, which is $3.49 CAD or $4.49 AUD per month, remains unchanged.

With this wider rollout Twitter is introducing more features for subscribers which will allow them to get even more out of their experience on the desktop site and mobile app.

What Do I Get With A Subscription To Twitter Blue?

A subscription to Twitter Blue grants access to the following features:

Ad-free articles (formerly known as Scroll): On iOS and desktop, Twitter Blue members can access fast-loading, ad-free articles when they visit news sites from Twitter, such as The Washington Post, USA TODAY, The Atlantic, The Daily Beast, Rolling Stone, BuzzFeed, Insider, The Hollywood Reporter, and Search Engine Journal.

Top Articles: Subscribers can see the most-shared articles in their network over the last 24 hours.

Undo Tweet: Subscribers can preview tweets before they’re sent, giving them the chance to undo the tweet if there’s an error.

Early Access to New Features: Subscribers get early access to new features Twitter is testing before anyone else.

Twitter is still not giving users a much requested edit button, but the Undo Tweet feature will give you 30 seconds to reconsider publishing a tweet after sending it.

How Do I Subscribe To Twitter Blue?

People in the US, Canada, Australia, and New Zealand can subscribe to Twitter Blue through the main menu on desktop and the mobile app.

Subscribing to Twitter Blue is a simple, two-step process.

While logged into your account, look for the Twitter Blue icon in the left navigation menu.

Tap the icon and then tap the subscribe button that appears at the bottom of the next screen.

Note that the screenshot below shows the Canadian price because I live in Canada, so yours may look different.

Your subscribe button will show the price you pay in your location.

After tapping the subscribe button you’ll be asked one last time to confirm your subscription before your method of payment is charged.

What Happens To Ad Revenue For Publishers?

A portion of the revenue from subscription fees goes directly to news publishers.

Twitter Blue’s ad-free articles feature is designed for publishers to not lose revenue, the company says:

Featured Image: Marcelo Mollaretti/Shutterstock

Create A Plot With Multiple Glyphs Using Python Bokeh

Bokeh is a powerful data visualization library in Python that helps to create interactive and unique visualizations for the web. Bokeh supports various rendering techniques and provides a wide range of built-in tools for creating complex visualizations with multiple glyphs. This document will guide you through the process of creating a plot with multiple glyphs using Bokeh. This plot combines different glyphs to display multiple data series in a single plot that provides a more efficient way to understand the relationship between different variables.

Glyphs are graphical representations of characters, symbols, or icons used in typography and graphic design. They are often used in the design and layout of text, and can include letters, numbers, punctuation marks, and other symbols.

Improved legibility − Glyphs can be designed to be highly legible, making it easier for readers to quickly and accurately understand the text.

Enhanced aesthetics − Glyphs can be used to add visual interest and appeal to text, making it more visually appealing and engaging.

Consistency and accuracy − Glyphs can be designed to be consistent in size, shape, and style, ensuring that text is easy to read and visually coherent.

Flexibility − Glyphs can be scaled and modified easily, making it possible to use them in a wide range of contexts and applications.

Internationalization − Glyphs can be used to represent characters and symbols from a wide range of languages and writing systems, making them useful for internationalization and localization.

Overall, glyphs are a powerful tool for typography and graphic design, and can help improve the legibility, aesthetics, consistency, and flexibility of text.

Statistical Significance of these

Glyphs themselves are not subject to statistical significance tests since they are not statistical data. However, the use of glyphs in typography and graphic design may be subject to statistical significance tests if they are used in the context of an experiment or study that involves statistical analysis. For example, if a study is examining the effects of different fonts on reading speed or comprehension, statistical tests may be used to determine whether any observed differences between the fonts are statistically significant.

In general, statistical significance tests are used to determine whether observed differences or effects are likely to be due to chance or random variation, or whether they are likely to reflect a true difference or effect in the population being studied. The specific test used depends on the research question, the type of data being analyzed, and the assumptions made about the data and population.

Therefore, while glyphs themselves are not subject to statistical significance tests, they may be used in the context of experiments or studies that are subject to statistical analysis to determine whether any observed differences or effects are statistically significant.

Prerequisites

Before we dive into the task few things should is expected to be installed onto your system −

List of recommended settings −

pip install pandas, bokeh

It is expected that the user will have access to any standalone IDE such as VS-Code, PyCharm, Atom or Sublime text.

Even online Python compilers can also be used such as chúng tôi Google Cloud platform or any other will do.

Updated version of Python. At the time of writing the article I have used 3.10.9 version.

Knowledge of the use of Jupyter notebook.

Knowledge and application of virtual environment would be beneficial but not required.

It is also expected that the person will have a good understanding of statistics and mathematics.

Creating a basic plot

To create a plot, we first need to import the necessary modules, such as `Figure`, `ColumnDataSource`, and the desired glyphs. Here’s an example code snippet that creates a line plot with a single glyph using Bokeh −

Syntax from bokeh.plotting import figure, output_file, show output_file("line.html") p = figure(title="Line Plot", x_axis_label="X", y_axis_label="Y") x = [1, 2, 3, 4, 5] y = [6, 7, 2, 4, 5] p.line(x, y, line_width=2) show(p) Output

This code will create a line plot with x-axis labeled as “X”, y-axis labeled as “Y”, and a title “Line Plot”. The line plot will display five data points with their corresponding x and y values.

Adding multiple glyphs to the plo

To add multiple glyphs to the plot, we need to use the `Figure` object’s `multi_line()` function. The `multi_line()` function takes multiple sequences of x and y values and creates a line glyph for each of them. Here’s an example code snippet to create a line plot with multiple glyphs −

from bokeh.plotting import figure, output_file, show from bokeh.models import ColumnDataSource output_file("multi_line.html") p = figure(title="Multiple Glyphs", x_axis_label="X", y_axis_label="Y") x1 = [1, 2, 3, 4, 5] y1 = [6, 7, 2, 4, 5] x2 = [1, 2, 3, 4, 5] y2 = [2, 4, 6, 8, 10] source = ColumnDataSource(data=dict(x1=x1, y1=y1, x2=x2, y2=y2)) p.multi_line(xs=[source.data["x1"], source.data["x2"]], ys=[source.data["y1"], source.data["y2"]], line_color=["red", "blue"], line_width=[2, 2]) show(p) Output

Here, we created two sets of x and y values and stored them in a `ColumnDataSource` object. We then passed the two sequences of x and y values to the `multi_line()` function, along with the colors and line widths of the two glyphs. This will create a line plot with two glyphs, one in red color and one in blue color, each with their corresponding x and y values.

Final Program, Code # Basic plot from bokeh.plotting import figure, output_file, show output_file("line.html") p = figure(title="Line Plot", x_axis_label="X", y_axis_label="Y") x = [1, 2, 3, 4, 5] y = [6, 7, 2, 4, 5] p.line(x, y, line_width=2) show(p) # Multiple graphs from bokeh.plotting import figure, output_file, show from bokeh.models import ColumnDataSource output_file("multi_line.html") p = figure(title="Multiple Glyphs", x_axis_label="X", y_axis_label="Y") x1 = [1, 2, 3, 4, 5] y1 = [6, 7, 2, 4, 5] x2 = [1, 2, 3, 4, 5] y2 = [2, 4, 6, 8, 10] source = ColumnDataSource(data=dict(x1=x1, y1=y1, x2=x2, y2=y2)) p.multi_line(xs=[source.data["x1"], source.data["x2"]], ys=[source.data["y1"], source.data["y2"]], line_color=["red", "blue"], line_width=[2, 2]) show(p) Conclusion

In this document, we have seen how to create a plot with multiple glyphs using Bokeh. We started with an introduction to glyphs and then created a basic line plot with a single glyph. We then added multiple glyphs to the plot using the `multi_line()` function of the `Figure` object. With Bokeh, it is easy to create interactive visualizations that can help to understand the relationship between different data points. Bokeh allows you to create beautiful visualizations with minimal effort, allowing you to focus on analyzing the data rather than worrying about the visualization.

10 Key Steps To Ranking Higher In Google Maps

You’re searching for a lunch spot in an unfamiliar neighborhood, or you need a mechanic to assist with an unexpected flat tire.

Where do you look?

If you answered Google Maps, you’re not alone.

These days, many of us are turning to Google Maps to discover local businesses and make more informed buying decisions.

So how can local businesses rank higher in the place consumers are increasingly looking to purchase local products and services?

Here are ten steps to take in order to rank well, drive more traffic and secure more customers via Google Maps.

1. Claim And Complete A Google Business Profile

The first, crucial step in establishing visibility in Google Maps is claiming and optimizing your Google Business Profile (GBP – formerly known as Google My Business or GMB).

You can do this by simply searching for your business name on Google or Google Maps and verifying your listing if you have not already done so.

Once you have a listing and are logged into your Google account, you can now edit it, even from directly within the search results.

Being a Google property, GBP provides a primary signal to Google of your business’ existence – and the information here is assumed to be accurate and up to date.

Google will cross-reference these details with those it finds on your website and in other local directories and resources; more on the importance of these in a moment.

2. Post Linked Content (Including Photos)

After you’ve claimed your GBP listing, your work is only partway done.

Google rewards active businesses with higher visibility in Google Maps, so it’s important to post regular updates to your GBP profile.

These updates may and should include special offers, hosted events, links to relevant blog posts, or general business updates.

You should also be including links in your posts, ideally to primary product or service pages on your website.

3. Optimize Your Web Presence For Local Organic Search

If you want to rank well on Google Maps, you should ensure your web presence, including your website and external content, is optimized for your local audience.

You can start by performing a local SEO audit to identify where you need to focus your attention from a keyword, content, and linking perspective – as these are the three primary components upon which a presence is built.

Your website needs to be properly structured to enable Google to easily crawl and index your content, and the content within your site needs to be rich with relevant, locally-oriented, intent-driven keywords and logical internal and external links to the answers your audience is searching for.

Websites must also load quickly and provide seamless navigation, regardless of device.

This is particularly important at a local level, as searchers increasingly begin their quests on their phones.

4. Use Local Business Schema

When it comes to structuring content, and especially business details, Google and other search engines prefer standardization – which has led to the development of schema.

Local Schema enables businesses to wrap code around their content to make it easier for Google to crawl and index.

Local business schema covers many of the same business details captured in a Google Business Profile, which Google will naturally cross-reference.

The easier it is for Google to validate your location, the more likely your business is to show up prominently in Google Maps.

5. Embed The Google Map On Your Contact Us Page

While it’s not explicitly stated that embedding a Google Map in your website will make a difference in terms of where you rank in Google Maps, it’s not far-fetched to assume this is Google’s preferred format.

Here again, Google is able to ensure a consistent user experience for its searchers, which should likewise be the aim of any business looking to please its customers.

6. Mine And Mind Your Reviews

Any business can create a GBP listing, ensure its basic business information is up to date, and post plenty of relevant, local content.

However, another critically important factor in determining if, and where, a local business shows up in Google Maps is customer reviews.

Google pays close attention to both how many reviews your business obtains, and how active it is in responding to those reviews, regardless of whether they’re positive or negative.

Any business naturally wants to limit the number of negative reviews it receives and all negative reviews should be dealt with swiftly.

This can actually become a valuable way of displaying your business’ commitment to customer service.

While there are many places customers can leave reviews online, including Facebook, Yelp, and other industry-specific review sites, reviews on GBP profiles will carry more weight when it comes to Google Map rankings.

Consider proactively asking your customers for reviews soon after you’ve successfully delivered a product or service when a presumably positive experience is top of mind for their customers.

There are services available to help automate review requests (via email or text) once certain on or offline customer actions have been completed (e.g. appointment completed, invoice paid, etc.) and review management across multiple sources through a central dashboard.

Automation can save busy local businesses a lot of time, and ensure positive reviews flow in on a regular basis.

7. Update Your Local Listings/Citations With Your NAP

The three most important pieces of directional information on your GBP, website, and across the web are your Name, Address and Phone Number or NAP.

It’s critical for both Google and your audience to have your NAP consistent and accurate across all of these sources.

These references to your business from third-party sites are also called citations.

To find and ensure your NAP is up to date, you can start by simply searching your business name and noting all of the places your business details can be found.

Check each instance and reach out to each directory or website owner to update this important contact information, as needed.

There are also free and paid automated local listings services, which will enable you to identify and update your NAP, along with other important business information like your website URL, services, or even relevant images, from one central location.

8. Build Local Backlinks

Backlinks or inbound links are effectively an extension of our NAP strategy, whereby you look to have relevant, local third-party websites link to your primary website pages.

Backlinks can validate your business from both local and product/service perspectives.

If you maintain listings with links in local directories, you will want to ensure those listings are in the proper categories, if category options are offered.

Ideally, these links to your website are “follow” links, which means Google will follow and recognize the source of the link to your content.

Most directories realize the value of “follow” links and therefore charge for inclusion, but you should also look for opportunities to secure links from other non-paid sources such as relevant partner, industry or service organization sites.

9. Engage With Your Community

Just as Google rewards GBP activity, it also pays attention to how active a business is within its community as a means to establish its local presence and authority.

Businesses noted to be engaging with local service organizations (e.g. Chambers of Commerce, charities, or sports groups), sponsoring local events, or partnering with other prominent local businesses are naturally deemed to be a thriving part of the community.

Engagement can include publishing and/or promoting linked content e.g. event announcements, partner pages tied to these partner organizations, and, of course, physically engaging and perhaps getting mentioned/linked in local news stories or other publications.

10. Pay Attention To The SERPs And The Long Tail

If you are going to optimize any aspect of your local web presence, you will want to monitor your progress in terms of whether or not and where you rank within Google Maps and the regular search engine results pages (SERPs) based on the keywords you are hoping to be found for.

You can perform your own manual Google searches (preferably in Incognito Mode and while not logged into a Google account), or you can choose from a number of rank monitoring tools, many of which enable you to specifically filter out Map rankings.

When considering which keywords to follow, be sure to consider and include local identifiers and qualifying keywords such as “near me,” “best,” and “affordable” – e.g “auto body shops near me,” “best auto body shop in Barrie,” or “affordable auto body work.”

In time, if you’ve truly established your business’ local authority, the short tail top rankings will follow.

Put Your Business On The Google Map

So now, with your laundry list in hand, go ahead and put your local business on the map.

Establishing your authority and expertise online is not really all that different from how it’s always been in the real world, but it can take time, as any real relationship should.

Google rewards those businesses that provide the best answers to their customers’ questions, deliver solid products and services, take an active role in their local community, have their customers say nice things about them, and provide a high level of customer service at all times.

If this describes your business, get out there and do it.

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