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The online social deduction game, Among Us, has turned become a game and a socializing platform during the pandemic. Even though the game was released in 2023, it has recently gained astronomic popularity. The simplistic game allows a maximum of 10 players to either play the role of a crewmate trying to fix things while one or more imposters try to kill them off. With only two roles to play in the game, the types of players you will encounter are limitless.
When playing Among Us you will come across some players who fit into stereotypical roles. These familiar characters can be found spawning up in random rooms. You can even see each of your friends morph in to fit these roles if you play the game with your group. You may not even notice that you fit into one of these personality types as you play the game.
Related: How to Update Among Us on PC, Android and iOS
Curious about what type of Among Us player you are? Here are 25 player types which you may be able to identify with:
1. The Detective
You will know who the detective of the game is since they will announce it the moment they enter the game. This apparent spanner in every imposter’s kill-plan will continue to hang out in the admin or security room throughout the game. After every kill they will announce their analysis of the movements of each player, mostly ending up with no suspect.
While other crewmembers keep begging them to complete the tasks they rarely move from their self-appointed posts. Their corpses are usually found in admin or security. Once killed they angrily leave the group.
2. The Noob
Often ejected as the suspect, the newbie/noob to the game is often seen running around like a headless chicken. They can be spotted following people, standing in odd places, not performing tasks, or standing over the body. All suspect traits are exhibited by the noob.
When called out during votes they may plead innocence by claiming to be new to the game. While some empathetic crew trusts the one claiming to be a noob, many do not take the chance and boot noobs early in the game.
Related: Among Us Keyboard Controls: The Full List
3. The Noob Imposter
No detectives are needed to catch this killer. This obvious imposter vents in plain sight or gets caught in the act of killing. During the vote, they barely try to defend themselves after being caught red-handed.
After being ejected, if they continue to play in the same room, they come back and bashfully say how much they hate being the imposter. While some noob imposters do not mind being called a noob, others leave the game before other players get a chance to say anything.
Related: How to Get Among Us Lock Screen on iPhone and iPad
4. The Chameleon
These players seem to have some sort of commitment issue with the color of their character. After every game, you will see them run towards the laptop to change their colors before the game starts. At least you will rarely find them pestering other players to exchange colors with them. Change is their only constant, as they can be seen even changing up their hats and pets consistently.
5. The Host
This player refuses to enter a match hosted by others.
When playing alone, this control-freak can sit around in their empty spaceships waiting for more players to join in. They keep running frantically every few moments out of fear of getting timed out. They jump in to greet new players, imploring them to stay.
However, when the same player is playing with a group of friends you can see them turn into mean dictators. If the room is short a few players they make the room public for a few moments. Hitting the ban on players randomly. The Host changes their nature depending on the strength of the room.
Related: What Is Among Us Proximity Chat Mod? How to Get It
6. The Follower
These players follow others around like a puppy. They tend to find comfort in numbers. You can never be sure if they have completed their tasks, but you will find them standing around as you complete yours.
Eventually, you may get comfortable with their presence around you. Them vouching for you during votes helps you grow fonder. So, when they do end up killing you and leaving your body in electrical, the crushing sense of betrayal will definitely give you trust issues.
It is similarly heartbreaking when you have to end up killing your follower after becoming the imposter.
7. The Vanisher
There are 10 players in the room and you are about to start the game.
The Vanisher left the game.
SHHHHHHH! The game has begun!
The Vanisher left the game.
You get to see if you are a part of the crew or are the imposter.
The Vanisher left the game.
Players are about to embark on tasks.
The Vanisher left the game.
The Vanisher got caught killing someone.
The Vanisher left the game.
Other players think the Vanisher is the suspect.
The Vanisher left the game.
This easily frightened player leaves the game every time anything causes any kind of discomfort.
8. The Lawyer
They may be the imposter or the imposter’s friend, but they are definitely skilled at convincing people. Crewmates are often sent on witch-hunts convinced by the moving words of The Lawyer. Claiming that they or the defendant was with another player at all times, this player often gets away with gameplay murder.
9. Wasn’t me!
Shaggy would be proud of this player’s narrative throughout the game.
All they seem to say is “Wasn’t me” or “Not me.”
Even when players are not accusing them or suspecting them they keep pleading innocence. The more they say they are innocent the more other crewmates are convinced of their guilt. The panicked declaration is often met with ejection after a few rounds of the imposter not being found.
10. The One Word Wonder
This crewmate communicates using singular words in the game. Where? Who? Sus? Impos? Start!
During every meeting, they jump in with the singular word of their choice. That is their complete contribution to the hunt for the imposter. After their moving single word speech, this player says nothing more. Even when blamed for the murder they rarely defend themselves leading to an unnecessary ejection.
11. The Foreigner
Even with the kindest of hosts, this is the player who ends up getting kicked or banned. With the language of the game set, The Foreigner often ends up talking in a different language or typing gibberish. After being asked multiple times to stick to the language of the room, The Foreigner continues their stream of conversation earning them a swift exit.
Related: 105+ Funny Among Us Names Your Crewmates Will Love!
12. The Player on Mute
This player either has no idea of how to send messages or has crushing fear of public speaking. Whether they report the body or are named as a suspect, this usually innocent crewmate gets ejected in silence.
Some of these players even hit the emergency button and then fail to say anything. More suited for a game like charades, such players can end up swarming to unlucky groups leading to a very frustrating game.
13. Perpetual Sus
Do you always get called out as the suspect? Have you been randomly ejected from all the games that you have joined? Does no one believe you when you plead your innocence?
You are the Perpetual Sus!
This incredibly unfortunate crewmate has no idea what they are doing wrong for others to be suspicious of them. No matter how much they try to blend in, they end up getting named and ejected.
However, there are rare instances when the Perpetual Sus gets away with being the imposter as crewmembers end up feeling guilty for ejecting them.
14. The Crew Who Cried Impos
This annoying crewmember is always the one who wastes the emergencies before the imposter can even kill.
They baselessly blame people and appear to be convinced of their guilt. After the first few ejections based on this crewmate’s words, everybody stops paying attention to them.
So, when they do end up witnessing the imposter kill or vent, no one listens to what they have to say.
15. The Focused One
This regimented player takes tasks seriously. From the start, they know the fastest way around the tasks. They get annoyed when people call emergencies or find bodies. All they want to do is get done with the tasks.
Once they are done performing tasks they keep urging other crewmates to finish tasks. Usually hitting the skip button during votes, they do not appear to be interested in who the imposter is. If the crewmates take too long, the Focused One morphs into the Vanisher.
16. The Assassin
Trained to take down crewmates at the blink of an eye, these killers vanish into the vents even before the bodies hit the floor. They barely have to resort to defending themselves with words. Usually flying under the radar, The Assassin appears to have been born to kill crewmates in Among Us.
These players often become The Vanisher when they have to play as a crewmate instead of an imposter.
17. The Lucky One
Both crewmembers as well as the imposter can be the Lucky One in the game.
The lucky crewmate usually escapes being killed. They get all the easy tasks to perform. Their guess turns out to be correct when naming the imposter.
The lucky imposter vents at the right moment. Even if they make a sloppy kill they do not get spotted. They evade detection, not by being a good imposter but simply by luck.
Usually, other crewmates are too busy blaming each other to notice the lucky one.
18. The Saboteur
Some imposters want to watch the crewmates panic. Every few moments the Saboteur has everyone scurrying to fix the sabotage. They take this opportunity to kill off crewmates. They hope that eventually, the crew will fail to fix the sabotage allowing an easy victory for them.
19. The Immovable Object
This annoying crewmate usually gets banned after a couple of games.
The Immovable Object stands where the crew spawns at the beginning of the game. While the crew runs around them, they are seen unmoved.
Sometimes these players are also the Player on Mute. Yet, there is often the odd Immovable Object that responds in the chat continuing to stand in one place once the game resumes.
Their bodies can be found exactly where they stood throughout the game.
Their ghosts continue to haunt the same spot where they died. They prevent the crew from winning as they never perform tasks.
20. The Karen/Kevin
This player has a problem with everything and everyone!
They keep pestering other players to change their colors and hats. They demand the host to change the settings even if the rest of the players are fine with them. When named as a suspect they hold grudges against the crew member who voted or named them. Eventually, the Karen/Kevin becomes the Vanisher when other players do not bow to their temper tantrums.
21. The Buddies
The buddies come in multiples. These players either are friends outside the game or become friends while playing the game. You will find the buddies vouch for each other during votes.
They have a system figured out where one buddy waits for the other to finish the task ensuring their safety. Many of these players end up getting killed by their trusted companions.
22. The Lovers
Among Us, love stories often end up in heartbreak. When Cyan and Purple fall in love they can be spotted going everywhere together. During votes, they profess their love for each other instead of helping the imposter hunt. All the love ends in heartbreak when one of them turns out to be the imposter. The one who gets stabbed through the heart by their partner becomes the Vanisher after expressing their heartbreak once the game is over.
23. The cheater
Hacks and tricks to finding the imposter or making kills easy exists. Most players do not find it necessary to cheat at such an engaging and easy game. Yet, there are the cheaters who spoil the game for everyone. They exist to cause annoyance and chaos. They derive thrill from getting banned. The cheater is not interested in winning the game, they are focused on spoiling it for everyone. Among Us has started taking steps by banning cheaters with a simple message.
— JamemesG (@JamemesG) August 24, 2023
24. The Truth-teller
There are certain players who feel uncomfortable lying to others. What do they do when they are suspected? They come clean. Whether they are the imposter or not they end up telling the truth.
Other crew mates often do not believe the Truth-tellers but after a few matches they end up being blindly trusted.
25. The Perfect Crewmate
This mythical player focuses on tasks, contributes to the voting discussion, votes on time, and even end up spotting the imposter at the right time. While finding this unicorn crewmate is hard, it is quite easy to aspire to be the Perfect Crewmate.
Which one of these Among Us player types are you? Are there more types of players you have encountered during the game?
You're reading What Kind Of Among Us Player Are You
How To Play Hide And Seek On Among Us
Among Us might have been out for a while but since it has only gone on to become an internet sensation only recently, players are starting to stretch the limits of the game to make it more interesting and entertaining. The game is being played extensively by people all over the world and the gaming community has started creating variations within the game to tweak with different rules, guidelines, and game modes.
One such mode that gamers have started to play and love is Hide and Seek. In the following post, we’ll help you better understand what Hide and Seek on Among Us is all about, the rules you should follow while playing it and how to play it.
Related: How to have a No Name in Among Us
Hide and Seek on Among Us: What is it?
If you want to freshen up your Among Us skills and want something more casual, Hide and Seek is the way to go. As the name suggests, when playing Hide and Seek on Among Us, your target is to stay alive for as long as you can, possibly until the end of the game.
In this game, there can only one imposter while the rest of the players are Crewmates. Crewmates will get a certain countdown time at the start of the game during which time they should find places where they can hide themselves to escape being killed by the imposter.
An interesting aspect of this game mode in Among Us is that all the crewmates know who the imposter is at the beginning of the game. When the imposter their finishes the countdown, they can sabotage the lights and then proceed to locate and kill the crewmates. The imposter might technically win when they find the last crewmate but the last crewmate is the actual winner here, even if they’re found.
Related: Among Us Hacks
Hide and Seek on Among Us: Rules and Settings to follow
If you wish to play Hide and Seek on Among Us with your friends, you should stick to the following rules that are devised by the community to make this game mode more enjoyable.
Number of imposters: 1
Number of Emergency Meetings in one game: 1
Emergency Cooldown: 20 seconds
Discussion time: 15 seconds
Voting Time: 15 seconds
Player movement speed: 1.0x
Crewmate Vision: 0.25x
Impostor Vision: 0.25x
Kill Cooldown time: 15 seconds
Kill Distance: Short
Visual Tasks: Off
Common Tasks: 0
Long Tasks: 0
Short Tasks: 4
Besides these rules, there are also some standards that you may need to adhere to:
Make sure everyone has turned off voice chat
There’s just one imposter and they reveal who they are at the beginning of the session
Imposters can either sabotage comms or lights but not doors
Imposters aren’t allowed to vent
Crewmates cannot report bodies
No emergency meetings can be summoned after the meeting at the beginning
Crewmates cannot fix the lights
Do not access security cameras, admin console, or other elements to know others’ locations
The Among Us community has also suggested that you can change some values of the game settings as follows to tweak them a little bit every time you start one.
Crewmate Vision: 5x
Imposter Vision: 0.5x
Player movement: 1.5x
Related: Among Us Custom Skins
Hide and Seek on Among Us: How to Play
For you to start playing Hide and Seek on Among Us, you must make sure that you’re playing the game with a cooperative bunch of players, possibly your friends. This is because, even though Hide and Seek is now a known game mode, Among Us doesn’t officially feature it.
In order to, thus, play the Hide and Seek mode you shouldn’t opt for a public lobby. Pick a friend circle or a lobby you often use and set it to the in-game rules as shown in the section above. Once that’s sorted, one of the players needs to be an imposter and make sure it’s just one.
If all of that’s taken care of, you can start a game on Among Us. At the very beginning of the session, someone will have to host an emergency meeting and in this meeting, the Imposter will have to come forward and reveal that they are indeed the imposter. If you wish to do the announcement swiftly, you can use Discord’s voice chat to know who the imposter is but after that disable voice chat entirely.
The next step is important. After an imposter reveals their identity, make sure you skip the votes and proceed to the game. When the meeting ends, the crewmates get a 15-20 seconds cooldown time which they can use to run and hide anywhere on the map they would like to be. During this time, the imposter will have to stay in one place and wait till the cooldown is over.
When the cooldown period is over, the imposter can start moving around and search for crewmates to kill. While an imposter is set to kill the crewmates, other players should hide and avoid getting seen by the killer.
Normally, crew members do not attempt to complete tasks but will just have to hide and stay away from the imposter. Crewmates cannot fix lights that have been sabotaged, report dead bodies, or call emergency meetings during the course of the game.
In some versions, Crewmates can also finish their tasks at the same time. Both crewmates and ghosts will need to complete tasks to have a chance at winning.
All the imposter has to do is seek and kill as many crewmates as they can until there just one crewmate is left.
The winner is declared on different conditions which we discuss below.
Hide and Seek on Among Us: Win conditions
There are rules to stick to but if you want to win a game of Hide and Seek on Among Us, there are a couple of conditions that the gaming community follows to decide who’s the winner of the match. For Hide and Seek on Among Us, there are two Win conditions:
Last One Standing: As is how you have cherished this childhood game, the winner when playing Hide and Seek in Among Us is the last one standing. By last one standing, we don’t mean the imposter but the only remaining crewmate who is declared the winner of the game.
Complete all tasks: Unlike the Last one standing, this mode requires crewmates to complete tasks but to balance the risks involved, they will also be able to know where the imposter is. However, if any player is stuck doing their task, they are most likely going to get killed by the imposter and lose the game. Also, unlike the earlier winning condition, the imposter here can win the game too. The imposter wins this game if they can kill all the crewmates except for the last one and a crewmate wins if they can complete all their tasks.
More Among Us Game Modes:
Besides Hide and Seek, there is a handful of modes you can try out when playing Among Us. Keep in mind that some of these modes will favor one side or the other for ease of play and for the sake of making the game as fun as possible.
Color Mode
So you’re a pro in Among Us and you have a history of confusing others by naming yourself after a color you aren’t. But are you skilled enough to make it through when things get harder? In Color Mode, each of the players is to be named after a color that they’re not assigned in-game.
The basis of doing this is to make it harder for players to call each other out by color or name because if you say you saw “Blue”, you might have meant a player with the name “Blue” but others will mistake it for a blue-colored player or vice versa.
Color mode is thus a challenging mode for crewmates to win but easier for imposters as there’s chaos everywhere. The only solution that could work is by calling yourself “I”, “me”, “we”, or the opposition as “they” and “them”.
Monster/Horror Mode
If you’re reading this but you have no clue what Monster mode is all about, think of it as the opposite version of a standard Among Us game. You need to set the following rules:
Imposter kill Cooldown: 10 seconds
Crewmate vision: 2x
Imposter vision: 0.5x
Confirm Ejects: On
Discussion time: 15 seconds
Voting time: 15 seconds
Player speed: 1.5x
Kill distance: Normal
Visual Tasks: On
Imposters can only sabotage doors
Disable reporting a body
Emergency meetings are recommended to be OFF
Confirm ejects are turned On for you to eject those players who summon a meeting or report a dead body. You still have to keep up with the ghost rules and can only share what you saw with other prey. Crewmates and ghosts can warn other players when they’re around the imposter.
Frantic mode
In Frantic mode, everything happens swiftly as there’s no cooldown time, tasks are shorter and voting times are minimal as well. This means, Crewmates won’t be able to discuss for longer and the decisions they make will be quick and spontaneous. You will have to make sure that Confirm ejects are turned off as well as visual tasks are set to ‘No’.
Games with Frantic mode won’t last as long as normal sessions in Among Us and you can thus play more sessions in a limited time than you usually would in the game.
Methodical mode
This mode is the opposite of Frantic in every possible way. Gone are spontaneous decisions and zero cooldowns as you will have to make way for long discussions and cooldown period. The rules for this mode are simple; there will be:
2x emergency meetings or long kill cooldown period
Long discussion time and long voting time of around 90-150 seconds
Confirm ejects are switched ON
Visual Tasks is enabled
While Frantic mode favors Imposters, Methodical revolves around deduction and strategy and are often won by the crewmates since they have superior powers. This mode doesn’t depend on player movement which you can set anywhere between 1x and 1.75x.
That’s everything you need to know about the Hide and Seek mode in Among Us. Remember that you’re just doing it all for fun; you can go ahead and break a rule to make it entertaining.
RELATED
How To Create A Private Game In Among Us
Thinking about getting blasted into space to join a game of deceit and deduction? Over 60 million players seem to be willing to join each other online to try and not get killed by the imposter in Among Us.
The game has reached the pinnacle of popularity since its release in 2023. During the last weekend of September, Among Us’ developer, Innersloth announced that there were over 3 million concurrent players across all platforms globally. On Steam Charts, you can even see how many people are playing the game.
With so many players using their PCs and mobiles to play the game, it is easy to find nine other strangers to join you. You can simply socialize with strangers from around the world during the game.
However, to play Among Us you do not need to always play with strangers. You can also create a game for your group of friends to play. To do so you can host a private game.
How to create a private game in Among Us
To create a private game in Among Us you need to first have the game on your device. While the game is free to download on your iOS and Android devices, you have to pay $5 to download the game on your PC. Once you have the game downloaded follow these steps to create a private game:
The options to choose from are North America, Asia, and Europe.
You can choose any region you want irrespective of your geographic location.
Once you choose to be the host you will be taken to the settings options of the game.
In the settings you have to choose:
The map
There are three maps to choose from: The Skeld, Mira HQ, and Polus.
Number of Imposters
In a game, you can have up to three imposters. All games must have at least one imposter. So, you need to select the number of imposters you want to have in the game.
Chat
You can select the maximum number of players that can join the game. Between four and ten you can have any number as the maximum player limit. However, it does not mean that you need to meet the maximum player limit to start the game. You can start your game once you have at least four players. You just cannot have more players join the game than the maximum player number you choose.
Upon entering the spaceship, you can see the tab at the bottom indicate that the game is a private one. Next to the tab, you will see a Code. You have to share that code with your friends so that they can join the game.
Now that you have created your private game all you need to do is wait for your friends to join in.
How to invite friends to your private game & How to join a private game
By following the above steps you will be able to successfully create a private game. You will find yourself sitting alone in a spaceship waiting for more players to join. Since the game is private no players can join in till you share the code at the bottom of the screen.
Here are the steps your friends have to follow to join the game:
Your friends also have to download the game on their devices and start it while having a stable internet connection. Once the game is booted, they also need to hit the Online button to go to the next section.
The last of the game options on the screen will be Private. Under the segment, there will be the option to ‘Enter Code’.
Once they do so, they will be taken to the spaceship where they will be able to join you.
Change between private and public rooms
If some of your friends have to leave you can easily replace them with strangers as well. You can toggle the tab below to change your game from private to public. You can again revert the game to private if you wish to no longer allow strangers to join the room.
What Are Different Types Of Mutagenesis?
Chemical MutagenesisChemical mutagenesis involves the use of chemicals to induce mutations in the DNA of an organism. Chemical mutagens can act by a variety of mechanisms, including base substitution, frameshift, and DNA strand breaks. Examples of chemical mutagens include alkylating agents, such as ethyl methanesulfonate (EMS), which add alkyl groups to DNA bases, causing base substitution mutations. Nitrosoguanidine is another example of a chemical mutagen that causes base substitution mutations. Chemical mutagenesis is a useful tool for generating large numbers of random mutations in a short period of time. However, it can also lead to a high frequency of non-specific mutations, making it difficult to identify the specific mutations responsible for a particular phenotype.
Radiation MutagenesisRadiation mutagenesis involves the use of ionizing radiation, such as X-rays or gamma rays, to induce mutations in the DNA of an organism. Radiation can cause DNA damage by ionizing molecules in the cell, leading to strand breaks, base damage, and other types of DNA damage. Radiation mutagenesis is a useful tool for generating large numbers of mutations in a short period of time. However, it can also cause a high frequency of non-specific mutations, making it difficult to identify the specific mutations responsible for a particular phenotype. In addition, radiation mutagenesis can be hazardous to researchers, and precautions must be taken to prevent exposure to radiation.
Site-Directed MutagenesisSite-directed mutagenesis involves the targeted introduction of specific mutations into a gene of interest. This technique is particularly useful for studying the effects of specific mutations on gene function. Site-directed mutagenesis can be performed using a variety of methods, including PCR-based mutagenesis and oligonucleotide-directed mutagenesis. PCR-based mutagenesis involves the use of PCR to amplify a gene of interest, with modified primers that introduce specific mutations into the amplified product. Oligonucleotide-directed mutagenesis involves the use of synthetic oligonucleotides to introduce specific mutations into a gene of interest. Site-directed mutagenesis is a useful tool for studying the effects of specific mutations on gene function, but it can be time-consuming and labor-intensive.
Transposon MutagenesisTransposon mutagenesis involves the use of transposable elements, or transposons, to randomly insert DNA sequences into the genome of an organism. Transposons are mobile genetic elements that can move from one location to another within the genome. They can be used as mutagens by introducing new DNA sequences into the genome, disrupting gene function, or causing changes in gene regulation. Transposon mutagenesis is a useful tool for identifying genes involved in specific biological processes, as well as for studying the effects of random mutations on gene function. However, it can also lead to a high frequency of non-specific mutations, making it difficult to identify the specific mutations responsible for a particular phenotype.
ConclusionMutagenesis is a powerful tool for studying the effects of mutations on gene function and identifying genes involved in specific biological processes.
Transposon mutagenesis is useful for identifying genes involved in specific biological processes but can also lead to a high frequency of non-specific mutations. CRISPR-Cas9 mutagenesis allows for precise targeting of specific mutations but requires specialized equipment and expertise.
Overall, the choice of mutagenesis method depends on the specific research question and the resources available to the researcher.
FAQsQ1. What is mutagenesis?
Ans. Mutagenesis is the process of inducing mutations in the genetic material of an organism.
Q2. What are the different types of mutagenesis?
Ans. The different types of mutagenesis include chemical mutagenesis, radiation mutagenesis, site-directed mutagenesis, transposon mutagenesis, and CRISPR-Cas9 mutagenesis.
Q3. What is chemical mutagenesis?
Ans. Chemical mutagenesis involves the use of chemicals to induce mutations in the DNA of an organism.
Q4. What is radiation mutagenesis?
Ans. Radiation mutagenesis involves the use of ionizing radiation, such as X-rays or gamma rays, to induce mutations in the DNA of an organism.
Q5. What is site-directed mutagenesis?
Ans. Site-directed mutagenesis involves the targeted introduction of specific mutations into a gene of interest.
Q6. What is transposon mutagenesis?
Ans. Transposon mutagenesis involves the use of transposable elements, or transposons, to randomly insert DNA sequences into the genome of an organism.
57% Of Organizations Are Failing To Plan. Here’s What You Can Do About It
“Plans and strategies are crucial.”
You hear this a lot in the marketing world but, it seems, many of us are failing to put our money where our mouth is – or finding it harder to do rather than just say.
Partnering with Technology for Marketing, we recently surveyed our members to discover how they approached digital marketing optimization. What we found was a distinct shortfall in strategy and planning activities.
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The Plan stage of RACE is crucial and defines the scope of all digital marketing activities that follow. Think of it as the bedrock on which you build your digital marketing tower.
Let’s quickly talk principles: to create an effective digital marketing strategy, you must first have a good idea of what you’re currently doing, as well as your strengths and weaknesses. It’s also important to understand the market and your competitors’ activities. This will help highlight areas to focus on and enables you to create actionable, measurable goals.
With that in mind, let’s revisit that 57%. It breaks down like this:
20% said they had no formal strategy at all.
37% have some prioritized activities but no goals set and minimal effort given to adopting Martech.
What does this mean?
You’ve likely heard the old adage “fail to prepare and prepare to fail”. Luckily, life isn’t as black and white as that – plenty of businesses out there are operating with passable but uninspiring success with a completely ad-hoc approach to marketing – but there is plenty of truth in its sentiment.
If you’re reading this and worrying that you fall into the camp above, don’t worry. Let’s take a look at how you can make a change today.
What’re you doing now?
The best place to start is by working out what digital marketing activities you’re already engaging in and how they are performing.
Are you delving into social media but on an ad hoc basis – as and when it feels right?
How do you approach content marketing – if at all?
It’s also important to work out what your competitors are doing and how this compares to your activity. This can hopefully boost your confidence by showing you areas of strength, but it can also highlight areas where you’ll need to step up your game.
To help you get an idea of how and where to start with this process, our Marketing SWOT analysis and strategy prioritization workbook template is just the ticket.
In it, you’ll find the SWOT/TWOS analysis framework, which will help you systematically identify your Strengths, Weaknesses, Opportunities, and Threats. We talk more about the difference between SWOT and TOWS within the linked template. One of the great features of a SWOT/TOWS analysis is it is entirely scalable. You can apply it to your company’s digital marketing as a whole or on a much finer scope, such as on a specific channel.
Once you have an idea of how you fare in each category, you’ll have identified your key issues – the areas you’ll need to work hardest on. This gives you the knowledge to move onto the next step.
What can you do looking forward?
Ok, now that you know what your SWOT elements are, the next step is to think about how you can address or maintain them in the long term.
Again, the SWOT/TOWS tool will help you here, as the strategies boxes are where you’ll be working next. These prompt you to identify how to solve these issues and play to your strengths within the thinking framework highlighted in orange below:
The abbreviations in each orange box’s title stand for:
Strengths and opportunities strategies
Weaknesses and opportunities strategies
Strengths and threats strategies
Weaknesses and threats strategies
Once you’ve completed these four areas, you’ll have identified several strategically significant areas to work on – these are the beginnings of a long-term strategy!
The next step is outlined in the Marketing SWOT analysis and strategy prioritization workbook template, and involves thinking critically about what actions are needed to achieve your objectives and how you will track their progress.
When should you do it?
Of course, if you want to complete your objectives you’ll need to set aside time to do so, as well as have an idea of when is reasonable to have them completed by.
We created a prioritization matrix to help with these thought processes. It works by plotting your objectives along a 6×6 grid, identifying their priority level on one axis and your business’ capability on the other.
You should act on the most important objectives (i.e. P1 and P2) with the lowest capabilities (i.e. C2, C3) first. From there, work through the matrix steadily going toward the bottom right corner – that is, towards the objectives with lower importance that are easiest to complete.
Food for thought
This is really a whistle-stop tour of starting to think more strategically, and we hope that you’ve got a sense of the resources we have created to support you through this.
As you may also have noticed, we only looked at one element of our survey question. There’s a whole host of further insights available in the Digital Marketing Optimization 2023 Report around all stages of digital marketing optimization – not just planning and strategy. We highly recommend reading through it, reflecting on how you compare, and hopefully finding the drive to improve how your organization approaches digital marketing optimization.
Digital marketing optimization is a journey, not a quick “one-and-done” fix, and incorporating it into part of your wider ongoing strategy for success and growth is crucial.
In 2008, Your Network Will Know Who You Are, What You Want
In 1949, George Orwell published his masterpiece novel 1984. Even if they haven’t read it, most people remember the book’s key takeaway: Big Brother is watching.
Fast forward to 2008 and Big Brother really is watching. The vehicle that makes Big Brother’s omniscience possible is the network.
The network: that mass of boxes, interface cards, cables and antennae that when combined become a platform for every type of human interaction and collaboration on the planet Earth (and beyond).
Let’s take a look at how the networking world of 2008 will become all-knowing and all-seeing — a silicon- and fiber-based Big Brother, if you will.
Network smarts
for the smart network.
Today, networks at a basic level are no longer “dumb” pipes that transport information. The networks of 2008 will build on recent and coming innovations to become application- and user-aware — they’ll know who you are and what you are allowed to do (or what you’re prohibited from doing).
Intelligence in 2008 will arrive in the form of more Ethernet standards that provide increasing amounts of information about data types. Intelligence will also come in the form of smarter quality-of-service (QoS) and bandwidth-management offerings that intelligently provision the right bandwidth at the right QoS for users and their applications.
Network security
The smarter network of 2008 will rely strongly on Network Access Control (NAC). While NAC has been a buzzword for several years, NAC will go mainstream in the coming year thanks to Microsoft.
A key component of Microsoft Windows Server 2008 is what it terms Network Access Protection, or NAP. The cornerstone of the technology is pre-admission control: A NAP server will first validate the health of an endpoint (a user or machine, for instance) before allowing admission to the network.
Microsoft’s Windows XP Service Pack 3, as well as Windows Vista, are both ready to serve as NAP endpoints. Due to Windows’s massive installed base, Microsoft’s NAP will be something that enterprises can activate out of the box to begin to secure their networks.
The power of access control for the smart network of 2008 cannot be understated. If hundreds of millions of Windows users are using NAP, it may end up being the single most important security innovation since the invention of the firewall.
dirty deeds. What a wonderful world it would be.
Network identity
The smart network of 2008 isn’t just more secure, it also knows who you are and what you need access to. While directories such as Microsoft’s ActiveDirectory have been used for identity for years, they’re not enough. The 2008 network will have identity built into the framework of the network itself.
The big push for network identity in 2008 will come from Cisco, with its TrustSec initiative. Instead of a user needing to enter multiple passwords for each and every application they need to visit, a TrustSec-powered network essentially will know who they are, what their business function is and where they’re allowed to go.
From a Big Brother-auditing point of view, TrustSec, and its various competitive implementations from vendors other than Cisco, also will offer a full audit trail of a user’s activities at both a network level and the application level.
By embedding identity into the network layer, the network will have better understanding and control over what users are doing.
Next page: Networks will become faster and more pervasive.
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