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There was always a question in Michelle Battersby’s mind while she built the Australian business of the dating app Bumble. As the app went through a million Australian registrations, two million, then three million, the question remained:
“Am I really good at this?”
Or was it just that she had a great product?
She went further afield, heading the marketing as Bumble launched across Asia. “I could travel to different countries, and I seemed to be able to pull the right levers to make then it grow,” says Battersby. But there was always the question.
She ended up leaving Bumble and going to the fitness and wellness brand Keep It Cleaner. “It was a bit of a challenge to me, like, can I go to a different company and make that grow as well?”
Once again, the numbers all went the right way. “COVID definitely helped me, but I was building more confidence in myself and my ability, and I was feeling like I was ready to perhaps do something for myself.”
But what was the product? Then an email came out of the blue from Lucy Mort, the flatmate of a friend in New York. Mort had been a lead app designer at the dating app Hinge.
She was fascinated by the amount of money women were making putting their content on the subscriber-only site Only Fans.
A lot of that was porn.
Mort thought she could build a better platform for women to put their stuff on without the stigma of being next to so much explicit content.
There’d be no porn, but sexualised content would be acceptable. They wouldn’t be censoring the occasional rogue nipple. It would only be for women and non-binary creators who could post without fear of being censored, shadow-banned or de-platformed, as they risked on Instagram and Tik Tok.
It would all be behind a paywall, and the creators would set the price. If anybody was going to troll them, they could pay for the privilege.
“Only Fans was the original inspiration, but there are some big challenges with Only Fans,” recalls Battersby. “So that’s kind of what Sunroom was born of: How can we build something like this, but in a slightly adjacent space serving a different kind of creator?”
Mort and Battersby raised almost $5 million, more than half of which was from female angel investors and including Blackbird, Li Jin (Atelier Ventures), Cyan Bannister, Sarah Downey, Peanut CEO and Cofounder Michelle Kennedy and Brud Cofounder Trevor McFedries.
They both moved to LA. They launched their app, Sunroom, in February 2023, and a year later, claim a month-on-month revenue growth of 20%.Consistently Punished
“We appeal to, like, sexologists, sex educators, people that speak a lot about pleasure, dating, intimacy … We have kinky history classes, sex toy reviews, dating ideas, dating profile reviews are a big one. It’s tough to talk about some of those topics on Instagram and Tiktok because they are censored.
“We allow those creators a space to monetise that content and it not be turned into something it’s not. We drive home that on Sunroom, and we celebrate women being able to put a price on their time, money, intimacy, creativity.”
One such creator is Eleanor Hadley, who says she is “consistently punished” for simply existing as a sex educator and a sex-positive woman” on other platforms. “On Sunroom, I feel celebrated for exactly that.”
Her Instagram account was recently disabled for more than a week for what was alleged to be “sexual solicitation”, Hadley says, “despite literally never soliciting sex in my life”.
It was reinstated, but the stress of losing her business was immense. “Sunroom is my saviour since it provides a way for me to monetise my content and doesn’t force me to water myself down in the process.”
She makes around US$2,500 a month from Sunroom.
Battersby says there are creators making US$20,000 a month on the app.
“I make up to US$2,500 a month on my Sunroom account,” says Battersby. “I share a career-confessions series, as well as the highs and lows of running a startup. I also mentor women via 30-minute calls that can be booked through the app.”
Michelle Battersby will be speaking on the Power of Product at the inaugural Forbes Australia Women’s Summit on the 22nd of March, presented by NAB Private Wealth. She’ll be joined by other influential women, including Miranda Kerr, Christine Holgate and Natasha Oakley, discussing how to break barriers in business, build wealth and make industry connections. You can see the full lineup and get your tickets at Women’s Summit 2023 – Forbes Australia.
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When Ubuntu first appeared, the free and open source software (FOSS) community was delighted. Suddenly, here was a distribution with the definite goal of usability, headed by a former space tourist who not only understood computer programming but had the money to throw at problems.
The only objections were that Ubuntu was ripping off Debian, the source of most of its packages. For everyone else, Ubuntu and its parent company Canonical seemed everything FOSS had been waiting for.
Now, in 2011, that honeymoon is long past. Although Ubuntu remains the dominant distro, criticisms of its relationship with the rest of FOSS seem to be coming every other month.
What happened? Ubuntu supporters sometimes dismiss the change as jealousy of Ubuntu’s success.
But, although that may be an element, the change in attitude is probably due chiefly to the gap between the expectations created by Ubuntu and Canonical in their early days and their increasing tendency to focus on commercial concerns.
Instead of being the model corporate member of the community that it first appeared, today Ubuntu/ Canonical increasingly seems concerned with its own interests rather than those of FOSS as a whole. No doubt there are sound business reasons for the change, but many interpret it as proof of hypocrisy. Added to the suspicion towards the corporate world that lingers in many parts of the FOSS community, the change looks damning, especially when it is so clearly documented in Canonical’s corporate history.A Brief History of Canonical and Ubuntu
After Ubuntu’s first release in October 2004, Ubuntu/Canonical seemed in many ways a model FOSS entity. Nor was there much reason to doubt that initial sincerity. Shuttleworth, in particular, who was then the main speaker for both Ubuntu and Canonical, made considerable efforts to express support for other aspects of FOSS.
For example, Shuttleworth emphasized that “we all win, when Red Hat has a win.” He made a special point of attending DebConf, Debian’s annual conference, and of insisting that “Every Debian developer is also an Ubuntu developer” at a time when relations between Debian and Ubuntu were strained.
However, even in the first years there were signs of isolationism. Ubuntu/
Canonical insisted on using the proprietaryLaunchpad for development rather than existing free tools. Launchpad components did not begin to be released under free licenses until 2007, and the entire code was only released under the Affero GNU General Public License in 2009.
Similarly, in November 2006, Shuttleworth himself created controversy when he invited openSUSE developers to join Ubuntu. Although Shuttleworth later claimed that the offer was a response to Microsoft and Novell’s cooperative agreements (Novell being openSUSE’s corporate sponsor), it was widely condemned as an effort at corporate raiding unprecedented in the FOSS world, and Shuttleworth apologized a few days later.
However, the real turning point in Ubuntu/ Canonical policy appears to have been Shuttleworth’s failure to convince other FOSS projects to coordinate their release cycles.
Shuttleworth first made the case in December 2006 that “it would be nice at the beginning of an Ubuntu release cycle to have a really confident picture of which projects will produce stable releases during those few months when we can incorporate new upstream versions. It would be even better if, during the release cycle, we knew immediately if there was a *change* in what was going to be released.”
The FOSS response, though, showed a distinct lack of interest. Many, including KDE’s Aaron Seigo, saw the suggestion as squeezing projects into a uniformity that might not fit their needs.
Does your business need money? Where do you go if the bank says no?
When the banks won’t lend to you, or what they are asking for as security is more than you want to offer, where can an emerging or middle-market company turn to?
“Australia is in a position where 90% of business lending is sourced from the regulated deposit-taking banks,” says Joe Millward, a founding partner of Epsilon Direct Lending. “If you look back to the US and the European markets, that was the case 10 or 20 years ago. Change takes time. We think there’s a natural evolution that will occur where private credit funders, like Epsilon, will grow to provide a lot more of the market share than the current 10% that we occupy.”
Epsilon Direct Lending is an Australian-based private credit asset manager. It provides flexible, tailored funding to Australia’s growing middle market businesses. In his 23-year career, Millward has worked for financial services companies in Europe and in Australia.
He tells Forbes Australia that in Europe it’s around a 50:50 split of market share, while in the US about 90% of lending is done by the funds and only 10% by the banks. In Australia, Millward thinks in the next decade it could move closer to a 50:50 split here in the $3 trillion lending market, where around $2 trillion of that is to consumers for things including residential mortgages, credit cards and car loans.
“We look at the size of your company. If you’re a BHP and borrowing, you’re in the capital markets. You’ve got layers of debt that you can borrow in all different shapes and sizes through to a sole trader who might be lucky to get a small business loan where he’s providing a director’s guarantee and doesn’t have much security, maybe his personal home to pledge. There’s a real spread by size.”
Epsilon also considers the type of company. A real estate developer could be borrowing to create a building, a research company might borrow to fund research and development or a manufacturing company could be wanting to borrow to buy plant and equipment. The purpose of the loan is a consideration, too. Funding for working cash flow, or for an acquisition are examples.
Why would a company choose to deal with a private credit provider rather than a bank?
Banks like tangible assets and standardised lending products, much of which is unlikely to suit corporates in the middle market. That’s where customised financial products are essential to manage the risk.
“We’re very strong in intangible assets and by intangible assets, we’re talking about trademarks, inventions, customer data, you think of Facebook. If you look at the Dow Jones Industrial Average’s largest companies in the US, between 80% and 90% of the total asset value of those listed stocks are intangible assets, not fixed assets.
“So intangible assets aren’t wishy-washy things, but the regulators don’t like lending against companies that have strong intangible asset bases, they’d like to lend against brick and mortar. We can provide a more customised non standardised financial product to borrowers. We can importantly do it in a timely and efficient manner. Because within private credit funds, the owners of the company are typically the decision makers. I’m the decision maker at Epsilon alongside my two colleagues who founded Epsilon.”What’s the risk?
More flexibility doesn’t necessarily mean more risk, Millward says. Products tailored to each company give business owners greater choice.
When a business is borrowing money, it introduces risk. If you haven’t got appetite for that, just don’t borrow, Millward says, just wait it out and grow organically. But if you’re happy to take on risk by pledging security, then there’s a few important considerations in terms of determining where to source funding.
“We’re in an inflationary environment and it can be the case that as interest rates go up, it tends to mean that valuations go down. From a timing perspective, it depends on your needs, and it depends on your personal situation, but it’s certainly not as good a time to raise equity as it was a year ago.”
Businesses considering borrowing need to have their “eyes wide open” to the headwinds that their business might face and the downsides that might occur in the current environment.
“Normally, in this kind of environment, banks are a lot more cautious; credit settings tighten. Typically, you will probably see over the next year or two, the velocity of lending that the banks announce starts to slow or contract or certainly gravitate towards more secured lending than ever. You might see them grow their books, but it will be probably towards the real estate borrowers, less so the goods and services companies that are the building blocks of the foundation of our economy. And that’s where private credit can really step up because it’s an all-weather strategy for us. Between the three founders, we’ve lived through all market conditions successfully. We’ve never provided a loan to a company where that company has gotten into an insolvency.”Millward’s six tips to secure funding: Transparency
Secondly, you’re probably setting yourself up for failure because if you’re not prepared to weather the storm and understand what might happen to the business in those conditions, you might be biting off too much. Hopefully the lender won’t accept that position and will put you through a strong diligence exercise, but in some instances, that might not be the case and you might find yourself with a loan that you can’t afford to repay and that’s never a good thing. So always be transparent and open with the risks and any challenges you think your business might face for the duration of the loan that you’re looking to take out.Make sure everything is in order
It’s hard to lend to a company where you know they don’t present a clean set of books and records. Typically, lenders will need a P&L or balance sheet and cash flow going back at least a couple of years, clearly presented, well understood, and well-articulated by the borrower. Make sure your financial statements are in order.
Ideally, you’ve got audited accounts and show that you can talk about your business in a very simple way. No business should be so complex that a lender can’t grasp within five to 10 minutes exactly how it is that you make $1 of free cash flow. If you can’t succinctly explain how you generate $1 of free cash flow in five to 10 minutes you need to rehearse your pitch and rework it to keep things simple.Be clear about why you’re borrowing
Sometimes it’s just a refinance of an existing loan. That’s fine, but why did you originally borrow? What was your ultimate purpose, because there should always be a purpose. It might be an acquisition. It might be a buyout of other shareholders. It might be to put up a building or maybe to buy a fleet of cars for your staff. Understand the purpose of the loan.Think about what makes your business a ‘quality’ borrower
Ask yourself, ‘What are the real components in my business?’ What makes that business a ‘quality borrower’? For somebody with fixed assets, it’s going to be all about the quality of those fixed assets. For an operating company, and that’s where Epsilon focuses, we’re all about the quality of the cash flows that a company generates.
How sustainable and predictable your cash flow is will be the Number One question a lender will ask. The things that make cash flow sustainable and predictable are things like customer contracts, diversification of customers, diversification of products that you sell. If you’ve got a single product that you’re selling to market, that presents concentration risk, and that means that your cash flow might not be as sustainable and predictable as a company that has 1000 customers with a whole bunch of products.
Think about what it is that underwrites your cash flow that makes it high quality and predictable, because if you can articulate that, you’ll be in a great position to secure a loan, with a low cost of finance.What’s the quality of your security
Ask yourself how well set up your company is to provide security, because if you’ve got quite a complex legal structure and your company has a whole bunch of family trusts, shares and no kind of holding companies in the business, then providing security could be complex. Creating a structure that allows you to borrow can be very costly and time consuming.Build relationships
At Epsilon, we might end up lending to a company who we first met three, four or five years ago. We built a relationship through time, we told them they might not be ready. Then they come back in three or four years’ time and it’s at that point where they’re ready and we’ve seen their journey we understand their business and now we’re in a great position to support them versus the cold call.
Really nurture those relationships and set yourself those kinds of audacious goals of heavily networking into an area of the market you’ve probably never been exposed to, which is financial services. Often a business owner is a subject matter expert in their field. There’s sometimes a natural reluctance to talk to the people in the financial services industry, although those people are the experts in their field and in what they do. We definitely see correlation between success and those that are willing to invest in that journey.
Look back on the week that was with hand-picked articles from Australia and around the world. Sign up to the Forbes Australia newsletter here.
An Alternative to SEM: Being Where Your Buyers Go After They Search Doug Olender
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What B2B marketing stat are you sick of hearing about more: how 72% of buyers start with Search, or how your buyers go 70% through the buy-cycle before they engage with your sales rep?Why does what happens after search matter?
For starters, it matters because the primary tactics for engaging with your buyers at this crucial time in the buy-cycle are limited. Basically you have SEM/AdWords, and SEO.SEM/AdWords can be costly and inefficient
So let’s be honest, how many of you can afford to have your website rank high enough? Certainly there are exceptions, but by-in large content production and topical authority at the volume required to have a footprint in search is incredibly costly. Some professional publishers spend everything they can on it and still struggle for 1st page ranking. You, on the other hand, are a marketer with only a portion of your budget to devote to content production.
It gets worse:
Even if you did well with 1st page results, Google research indicates that it takes people about 12 searches before they may land on an actual vendor website.Your buyers are searching for an independent voice
Wouldn’t it be great if you influence more of them in these formative stages? If you did, you’d not only get more buyers to come to you later, but you’d also get them talking your language when they come to you.Reconsider how you evaluate marketing vendors/partners
Given these realities, shouldn’t you ask your suppliers how they’re getting an audience to come to them? And to what extent is it organic vs. bought? How often is it refreshed on the topics you care about? Since you can’t be on all the Page 1 search results that matter to you – find a partner who delivers immense search power. Remember, search results are a numbers game. You need to weed out those partners that aren’t outranking their competition.
Dig into the terms they rank well in. Are they ones that your sales reps would drool over if you could deliver?How do you capture the benefits of being first in search?
Over 17 years of doing this stuff, we’ve built an incredibly strong content footprint and unrivaled topical authority. That’s why TechTarget is so good at getting you in front of your B2B technology buyer audience.
TechTarget publishes 75,000 new content pieces each year across more than 10,000 B2B technology topics. We’re the #1 highest growth domain in B2B technology (SearchMetrics). This translates to over 2.7 million ranking keywords and more than 800,000 first-page organic results. Think about this: to replicate TechTarget’s search power would cost upwards of $36 million per month (Source: SEMRush). We believe that by partnering with a company like us, one who has already developed search power with your target audience, you stand a much better chance of efficiently engaging buyers earlier in their process. We believe that intercepting real purchase intent behavior before your competitors do is one of the best ways to ensure your products and solutions are top-of-mind throughout the buyer’s journey.
The value of an organic first-page ranking on Google is undeniable. Unfortunately, getting your company there takes time, focus and lots of money. There are other ways to capture the benefits of search behavior. If you want to learn how partnering with a search leader can put you front and center with your B2B tech buyers, reach out to us today.
Google, search, search engine marketing, search engine optimization, SEM, SEO, serach behavior, TechTarget
Search engine optimization (SEO) is a critical part of your marketing strategy. If you haven’t thought about SEO in the past, now is the time to start. But even if you followed SEO best practices or partnered with an SEO agency when you first started your business, things have likely changed since then.
If you’re overwhelmed by the prospect of getting SEO up and running, we’ll walk you through what it entails and what kind of SEO timeline to expect.What Is SEO?
A great place to start on your local SEO journey is to understand what the term means. According to a definition from Moz, SEO is “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” SEO helps you ensure your site and content remain visible to consumers who will find it relevant (and hopefully become customers)!Start with Keyword Research
Keyword research is the root of any solid SEO strategy. This research is about understanding the words and terms consumers are entering into Google and other search engines when looking for a particular product or service. When you understand how consumers describe their own needs or issues, you can ensure your website caters to those keywords so that your business comes up in relevant search queries.
Keyword research is a bit of an involved process, but it is both a worthwhile and necessary first step to mastering SEO. Working with an SEO partner can help you simplify this process. For example, LOCALiQ has SEO analysts that are able to do this research for you and compile a list of keywords and search terms that align with your business, your goals, and how people are finding you.Think About Mobile First
Once you understand the keywords you want to optimize for, you can begin the process of updating your website. Nowadays, updating your website means thinking about mobile first.
Today, more than half of all searches occur on mobile devices, and search engines are starting to prioritize business’s mobile websites. In 2023, Google announced they’d be indexing sites based on their mobile, rather than desktop, versions. This means that you should be focusing on your mobile site first.Update Your Content
The next step to improving your SEO is updating your content. Having content that is fresh, up-to-date, and relevant is a key factor in performing well in search results. If your site is full of stale, outdated information, you’re likely falling behind your competitors? who are putting out new and informative content on a regular basis.
Depending on how much content you have on your website, the process of updating can feel like a daunting task. Putting together a plan (beginning with your evergreen content and working out from there) is the best way to break it down into manageable pieces.Understand the Work Behind the Scenes
There are also steps that should be taken on the backend of your website to update things like meta descriptions, title tags, alt-tags, and crawlable link structures. You should also look for broken links and 404 error pages, which put a dent in your SEO reputation.
These elements don’t affect the content of your website in ways that visitors will see, but they do affect the way that search engines understand, index, and rank your site, so it’s important not to forget about these pieces of the SEO puzzle.
Sometimes making changes to your website means breaking things that were previously functional. If you do decide to make any changes to your URL structure, be sure you have a redirect plan in place. Again, this is something that an SEO marketing partner can help you with. There are a lot of technical backend pieces that play into SEO, and just like you want an expert fixing the plumbing in your home, you want an expert fixing the backend of your website.Patience Is Key
The process of updating for SEO can take a while. You might hope to see instant results, but unfortunately, it doesn’t work that way! Seeing the results of changes to your SEO strategy will take time.
SEO is a critical component of a successful marketing plan. You want people to find you where they’re searching, which largely includes search engines.Stephanie Heitman
Stephanie is the Associate Director of Content for LocaliQ and WordStream. She has over 10 years of experience in content and social media marketing and loves writing about all things digital marketing. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband, reading, or playing with her two pups.
Other posts by Stephanie Heitman
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Last Updated: October 20th, 2023
Update – 30/03/2024 – The Intel Core i7-11700K & The Intel Core i5-11600K are now Available to buy on Amazon!
Update – 30/03/2024 – The 30th has arrived, which Intel 11th Gen CPU are you trying to pick up?
Update – 25/03/2024 – Release day for the 11th Gen Intel processors is now under a week away, can they compete?
Update – 22/03/2024 – Added Newegg listings for the upcoming Intel 11th Gen release.
Speculation over Intel’s latest CPU lineup is coming to an end but when Rocket Lake is released will it be enough to shift focus away from AMD? The Intel Core 11th-gen CPU launch is the next big event for the PC enthusiast but if it is plagued by the same stock issues we saw at the back-end of 2023 it could be another disastrous day for the manufacturer. Today, we are looking at where to buy the highly anticipated 11th-gen processors, while also checking out the specifications, release dates, prices, and pre order options.
Let’s take a look.Intel 11th-Gen Specifications
The entire Rocket Lake 11th-Gen lineup features many CPUs which we will show below but for the purpose of this article, we will only be focusing on the core lineup: Intel Core i9-11900(K), Intel Core i7-11700(K), Intel Core i5-11600(K), & Intel Core i5-11400
Let’s take a closer look at what we can expect from the popular models.
Intel Core i9-11900 –
Base Clock – 2.5 GHz
Max Boost – 5.1 GHz
Intel Core i9-11900K –
Base Clock – 3.5 GHz
Max Boost – 5.2 GHz
Intel Core i7-11700 –
Base Clock – 2.5 GHz
Max Boost – 4.9 GHz
Intel Core i7-11700K –
Base Clock – 3.6 GHz
Max Boost – 5 GHz
Intel Core i5-11600 –
Base Clock – 2.8 GHz
4.3 GHz all-core boost
Intel Core i5-11600K –
Base Clock – 3.9 GHz
4.6 GHz all-core boost
Intel Core i5-11400 –
Base Clock – 2.6 GHz
4.2 GHz all-core boost
Intel Core i5-11400F –
Base Clock – 2.6 GHz
4.2 GHz all-core boost
65 TDPIntel 11th-Gen Series Release Date
We now have an official release date for the Intel 11th-gen series, with the three main SKUs – the i9-11900K, i7-11700K, and i5-11600K expected to come out on the 30th of March 2023.Intel 11th-Gen Series Price & Pre Order
Retailers are now starting to show prices and pre order options for the Intel 11th-Gen lineup. The i9-11900K is largely showing as sold out but we can see that the unlocked i7 variant is set to be around $420, while the locked i7 will cost around $370. The i5-11600K is going to cost just under $300 and is priced similarly to the AMD equivalent, while the locked variant will retail for around $220. Finally, the more budget-focused i5-11400 will cost just under $200.Where To Buy Intel 11th-Gen Series CPUs – US
All the Intel 11th-gen where to buy links for the major retailers in the US will be listed below. Remember, thanks to recent events, stock levels could be lower than normal – meaning, you’ll have to get in early if you want to secure a Rocket Lake CPU.Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Amazon US Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Best Buy Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Newegg Where To Buy Intel 11th-Gen Series CPUs – UK
UK retailers are yet to start listing the Intel 11th-gen Rocket Lake line-up just yet. That said, we will be populating the below retailers with links as and when they go live.
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Buy DirectIntel 11th-Gen Series CPU Listings, Pre Order, & Prices – Amazon UK Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Scan Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Overclockers Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Ebuyer Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Currys PC World Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Novatech Where To Buy Intel 11th-Gen Series CPUs – Canada
Just like everywhere else, major retailers in Canada are yet to post Intel 11th-gen listings live yet. However, you can rest assured that when they do, we’ll have all the best places linked below.Intel 11th-Gen Series CPU Listings, Pre Order, & Prices – Amazon CA Where To Buy Intel 11th-Gen Series CPUs- France Where To Buy Intel 11th-Gen Series CPUs – Germany Where To Buy Intel 11th-Gen Series CPUs – Spain Where To Buy Intel 11th-Gen Series CPUs – Italy Final Word
If you are looking at buying one of the latest Intel 11th-gen series CPUs then you have come to the right place! We are going to be continually updating this page with all the major retail links as they go live so you can get a Rocket Lake processor in your basket as quickly as possible. Can Intel bring gamers back into their camp with this launch? Only time will tell.
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