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In May 2023, Matt Southern published an article on Search Engine Journal about ranking fluctuations for new content.  John Mueller confirmed that new content bounce around in the search results before finally settling down. What was left unspoken was why new content fluctuates. If Google is operating on a continuous update, why is there fluctuation?

I saw a post on a private Facebook Group where someone asked why new pages fluctuated.

Possible reasons that were offered were:

User metrics

A temporary PageRank score that is later updated

Those are great suggestions for why rankings fluctuate for new pages.

There is a patent filed by Google that’s titled, Modifying Search Result Ranking Based on Implicit User Feedback.

Here’s what it says:

That may contribute to ranking fluctuations. But it’s not a paper about testing new web pages that are added to Google’s search index. 

Google’s Indexing System

I believe that the answer has to do with how Google stores data. Google’s index is continuous since the Caffeine update. The Caffeine update was really about something called Google Instant. In 2010 the software underlying the storage of all of Google’s data was called BigTable and the Google File System was called Colossus.

When talking about indexing, we’re talking about Caffeine and the underlying Percolator system.  Here is a Google PDF document detailing how Percolator works and that also discusses the trade-offs between the old Google File System using MapReduce and the new distributed file system that runs computations in parallel.

An important distinction is that Percolator has an overhead that’s 30 times greater than the old system. Thus, as long as Google can keep throwing hardware at it the system can keep on scaling.

Here is what the Google document from 2010 says about that overhead:

“We chose an architecture that scales linearly over many orders of magnitude on commodity machines, but we’ve seen that this costs a significant 30-fold overhead compared to traditional database architectures. …how much is fundamental to distributed storage systems, and how much can be optimized away?”

This is a notable section from the Google document about Percolator:

“Percolator applications are structured as a series of observers; each observer completes a task and creates more work for “downstream” observers by writing to the table.

Percolator applications consist of very few observers — the Google indexing system has roughly 10 observers. Each observer is explicitly constructed in the main() of the worker binary, so it is clear what observers are active.

That’s kind of interesting, isn’t it? It’s talking about a periodic reprocessing rather than processing a page or domain every time a link is discovered.

Could that contribute to the latency in ranking changes, where something is updated but a change in ranking shows up later?

Here is another Google document about Google’s storage systems (PDF).

The main points described in that document are:

Cluster-level structured storage

Exports a distributed, sparse, sorted-map

Splits and rebalances data based on size and load

Asynchronous, eventually-consistent replication

Uses GFS or Colossus for file storage

Link Graph Algorithms

There are other considerations.  I think once you read what I wrote below, you may agree that the reason rankings fluctuate for new content  may be because of how Google’s indexing and link ranking system works.

A Plausible Explanation

I say this may be the explanation because while we know as a fact there is a ranking fluctuation, there is no explicit statement of exactly what causes this fluctuation. Thus, we can only do our best to research what can be known and make a plausible explanation armed with that knowledge.

A plausible explanation is better than pure speculation because knowledge of what is possible puts you right in the range of what is actually happening.

How Link Graphs are Generated and Maintained

The link graph is a map of the Internet. Any time a new link is created or a new page page is published, the link graph changes.

According to a Google patent from 2009, a way to efficiently accomplish the link ranking calculation is to divide the link graph into shards. Each shard takes a turn independently updating and recalculating rankings after something changes.

It’s a practical thing, like breaking a problem up into multiple pieces and handing them out to a crowd of people who in turn work on their little piece of the project then return it to you to put it all back together.

This patent describes a system for ranking links between web pages. What it does is to divide the map of all the web pages in the Internet into pieces called shards. These shards represent little pieces of the problem to be solved independently from the rest of the map of the web, which we sometimes refer to as Google’s index.

What is interesting is that all these calculations are performed in parallel. In parallel means at the same time.

Ranking web pages and links at the same time, on a continuous basis, is what Google’s index, known as Google Instant (or Caffeine or Colossus) is all about.

In the paragraph above I have restated in plain English what the patent describes.

Here is what the 2009 patent states:

multiple computer servers programmed to perform operations comprising: dividing a directed graph representing web resources and links into shards, each shard comprising a respective portion of the graph representing multiple web resources and links associated with the multiple web resources; assigning each of the shards to a respective server, including assigning, to each of the respective servers, data describing the links associated with the multiple web resources represented by the portion of the graph corresponding to the shard assigned to the server; and calculating, in parallel, a distance table for each of the web resources in each shard using a nearest seed computation in the server to which the shard was assigned using the data describing the links associated with the multiple web resources.”

Further down the page the patent describes how the web crawler (diagram element #204) crawls the Internet and stores the information in the data centers (diagram element #208). Then the engine responsible for indexing and ranking (diagram element #206) divides the index into shards at which point everything gets ranked on a continuous basis.

The above paragraph is my plain English translation of what the patent states below:

“The compression, indexing and ranking module 206 can receive a link graph and a list of the nodes of the link graph to be used as seeds. In addition, the module 206 can divide the link graph into shards and compute nearest seed distances using a large number of shard servers as described above.”

Checkpointing

This is the part of the patent that mentions time. Each shard is independently creating a checkpoint of it’s current state and updating. What’s interesting is how it is described as being asynchronous.

Asynchronous means that the computations are done independently, at random intervals, at any time. That’s the opposite of synchronous, which means that it has to wait for something else to finish before it can begin updating or processing.

So now we have a description of an index system that is updating on a rolling basis. Each shard updates and recalculates it’s section of the Internet according to it’s own time schedule.

The patent states that RAM (memory) is used to store data. The time schedule described in the patent is timed to optimize memory resources.

The above is the plain English version of what is described in the patent.

This is the part that mentions memory and the timing of the re-calculated web page ranking is integrated:

At predetermined time intervals, or at times of low activity, or after many changes have accumulated, each shard server stores an incremental checkpoint of the distance table and of the leaf table on a reliable data store, e.g., as a distance table increment file and a leaf table increment file on a GFS. The leaf table may be flushed at other times as well.”

Now here is the part of the patent where time is again mentioned in terms of how the updated web page rankings are folded into the main index.

It states that a “checkpoint” represents a change in how web pages are interlinked with each other.

For example, when someone publishes a new web page, the link relationships within that site change. The checkpoint represents that change.

The above is my plain English translation. Below is what the patent describes:

“The term “checkpoint” is used within this specification to describe a data structure that may describe a state change in a portion of the distance table respective to a particular shard server and a particular time interval.

Each checkpoint includes a timestamp and a delta representing the changes to the data from the previous checkpoint. The shard servers will generally write checkpoints to the GFS independently of one another, and their regular interval times may include an element of pseudo-randomness so as to smooth out the demand for GFS resources. Because each shard server determines when a particular checkpoint is written to the GFS, the process is asynchronous.”

So there you have it. The timing may have something to do with optimizing the use of RAM so that it doesn’t become overburden. It’s possible that for a site that is constantly being updated and links are constantly being added, the time it takes to rank may be faster.

Just my opinion, but I believe that this isn’t necessarily because the page or website is “authoritative” but because the shard that is responsible for updating this part of the index is particularly busy and it needs to create a checkpoint in order to keep running smoothly.

In my experience, rankings tend to stabilize from ten to fifteen days. If it’s a large amount of content in the tens of thousands of pages, in my experience stabilization of ranking positions can take as long as a month.

Why New Pages Bounce in the Search Results

The answer to a seemingly simple question such as “why do new pages fluctuate in Google’s search results” can be extraordinarily complex.

John Mueller simply said that new pages are subject to extreme fluctuations (as noted in the link at the top of this article). The reasons, as I outlined in this article, may be many. I highlighted several of these reasons

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Linkedin Pages Updated With New Features

New LinkedIn Pages updates include:

Lead Gen Forms in Product Pages

Ways to share content among coworkers in the ‘My Community’ tab

Full details about each of these new updates can be found below.

Lead Gen Forms For LinkedIn Product Pages

A LinkedIn Product Page is a tool introduced last year which is like a business page for a specific product.

If a business sells a popular product that customers discuss and ask questions about online, a LinkedIn Product Page is a place where they can go to do that.

Now Product Pages can be used to collect customer information through Lead Gen Forms.

After submitting a lead form, users will see a “thank you” page with a link to a destination of the business’s choice.

For example, these forms can be used to collect customer information in exchange for a coupon code, a free download, or something of similar value.

Product Pages have only been available to create on LinkedIn since December and many companies have yet to utilize them. There’s roughly 12,000 product pages currently published by 10,000 companies.

The ability to use lead gen forms for free may be the incentive businesses need to create pages for individual products, on top of having a page for their company.

Updates to “My Company” Tab

The “My Company” tab within LinkedIn Pages is getting updated with a way for admins to keep employees engaged with content.

A new ‘Recommend’ tool allows Page admins to curate organic content and suggest trending articles, which employees can then reshape through a new ‘Content Suggestions’ tool.

LinkedIn notes how employees are more likely to engage with content and share it when it’s from their own company:

“Internal LinkedIn research shows that employees are 60% more likely to engage with posts from coworkers vs. non-coworkers, and 14x more likely to share their organization’s Page content vs. other brands’ content.”

LinkedIn is adding a new analytics section in the My Company tab to help businesses measure the impact this feature has on content engagement and reach.

LinkedIn Stories Update For Pages

LinkedIn makes a point of noting in its blog post that all Pages can use the swipe-up feature in their stories.

The swipe-up feature is not available to all personal accounts, but it is available to all Pages.

That has been the case since LinkedIn added the swipe-up feature last month, so I’m not sure why it’s being mentioned again. Maybe not enough Pages are aware it exists. It could be an effective way to boost referral traffic.

Source: LinkedIn Marketing Solutions Blog

Fix: Google Chrome Most Visited Sites/Recent Pages Not Showing

Fix: Google Chrome Most Visited Sites/Recent Pages not Showing Resetting Chrome to default can help restore your favorite sites

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One easy and effective fix is resetting your browser to default to disable extensions and custom settings.

Using our method to reinstall Google Chrome will get it to show your most viewed websites again.

You can also make sure the browser is not automatically clearing your browsing history.

Try Opera One, a browser with various functionalities already built-in!

A flawless browser like Opera has most functions already under the hood.

Here’s what’s included by default:

Easy and intuitive workspace management

Ad-blocker mode integrated to load pages faster

WhatsApp and Facebook Messenger

Customizable Ul and AI-friendly

⇒ Get Opera One

Google Chrome is one of the best browsers for all devices, with millions of users. It excels in the aspects that matter most to users, boasting ease of use, security, and browsing speed.

However, it is not free from the occasional error. One of such is the Chrome not showing most visited sites issue.

This problem comes in different variations, as reported by users. Below are some of the issues users face with their most visited sites:

Google Chrome most visited thumbnails not showing: This might can happen if Chrome clears off your browsing data when you exit the browser.

Chrome new tab page not showing most frequently visited pages: This issue can occur if Chrome is set not to store any cookies on your PC.

Google Chrome frequently visited sites disappeared, not showing, sites missing – Sometimes this issue can occur due to your graphics card drivers.

Chrome most visited gone – According to users, this can happen if Chrome is out of date.

Irrespective of the cause and the variation of the problem, we have gathered the proven solutions that will help you get your favorite websites back.

Why does Chrome not show frequently visited sites?

The Google Chrome frequently visited sites missing issue can be caused by varieties of factors. It revolves around issues with your browser and not the sites.

Below are some of the popular causes:

Outdated browser

Wrong browser settings

Buggy browser

Quick Tip:

While there are many Chrome alternatives, none comes close to the Opera One browser, based on the same Chromium engine. Even so, Opera One boasts more customizations when setting up most visited sites, without loosing it’s speed.

This browser automatically adjusts its most visited website preview page as your habits change. It also allows to better organize your browsing with Workspaces, Tab Islands, built-in AI and a great modular AI-ready design.

Opera One

A lightweight browser that cleverly displays your most visited websites on the launch tab and let’s you resume your browsing.

Free Download Visit website

How do I make Google Chrome show the most visited websites? 1. Update Chrome

If Google Chrome is not showing your most visited sites, the problem might be related to an issue with your outdated browser version.

Although Chrome automatically installs updates when you restart your browser, you can easily miss out on some if you don’t close your browser often. So, updating and relaunching your browser should fix the issue.

2. Ensure Chrome isn’t clearing your history

After disabling this option, Google Chrome will store cache and history on your PC and you’ll be able to see the most visited websites once again.

3. Visit one of the websites on the Most visited list

Expert tip:

After doing that, that website’s thumbnail should be updated in the most visited list. Do this for all websites on the list in order to update all of their thumbnails.

4. Check the new page zoom in level

According to users, if Google Chrome is not showing the most visited sites, the issue might be your zoom level. Sometimes users zoom their pages in order to see better or simply by accident.

In this case, just set your zoom level back to normal. Aside from the steps above, you can press Ctrl and +/- keys to zoom in or out the page faster.

5. Reset Google Chrome

After Chrome resets to the default, your extensions will be disabled, cookies and cache will be cleared, and settings will be returned to normal. With this, you will be able to remove the browser data that could be causing your favorite sites not to show.

6. Reinstall Google Chrome

If Chrome is not remembering your most visited sites, it might be due to a buggy browser. While the Windows uninstaller does a good job, using one of the best uninstaller software makes the process faster and more effective.

How do I save frequently visited sites on Google Chrome?

The easiest way to add a frequently visited site to the list of thumbnails on the Chrome new tab page is to delete one of the icons there. This is because when you delete one of the thumbnails, the next most visited site on the list replaces it.

Not being able to see your most visited websites can be frustrating. But with the right information such as this, you should be able to solve it easily.

If you are facing other issues like Chrome not loading pages properly, check our detiled guide on how to fix it effectively.

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How To Add Google Instant Pages To Your WordPress Site

As of this writing, browser statistics show that a significant share of web traffic comes from Google Chrome as it has risen to be the second most popular web browser- just barley behind Firefox. With that kind of growth and popularity, you’ll want to ensure your website is configured with Chrome specific features. The focus of this article will be on Google Instant Pages which minimizes site loading time by telling the Chrome browser about a link in your web page that is most likely to be visited from the current page. That prerendering of content in the search engine displays the page in a split second making it a great addition to every website. Adding it to your WordPress site is easy and quick so let’s get started.

How Do Instant Pages Work?

How Can I Use Instant Pages To My Advantage?

Google has made this technology works for developers as well as searchers. By following the Guide To Prerendering In Chrome, publishers are able to choose which pages on their site they want to prerender when users are already on the page. However, it is important that you limit the number of prerendered pages because it could result in increased bandwidth usage, slow loading of other links and stale content.

Before You Start

Although the process of implementing Instant Pages is easy, it’s VERY important to make sure you know where to properly place the code. Take it from me, if you aren’t familiar with PHP code placement, you may want to read about the most common mistakes beginners make when trying to copy and paste snippets into their site. If you put it in the wrong place, you WILL break your site. Always do a backup of your site before making any changes and if you’ve made modifications to your theme, it’s best to make changes and test using a child theme.

Adding The Code

Save your changes and test them out on your site. Here you can see the Bombax theme will start to suggest article topics as you start entering letters into the search box. This doesn’t just give a suggested article; it’s also queued to open very quickly if selected.

In conclusion, adding Google Instant Pages as a background tool to your site will keep visitors engaged on your site. With suggested articles and fast page loading, your site will become more user friendly and encourage many return visitors, producing a low bounce rate. Test it out and see for yourself if your bounce rate improves and come back to let us know!

Jessica Prouty

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How To Propose A New Time In Google Calendar?

Google Calendar helps keep track of upcoming events and schedule meetings.

However, rescheduling events can be difficult, especially when multiple people are involved.

Thankfully, Google Calendar makes it simple to propose a time without creating a new event.

This article will show you how to propose a new time for an event in Google Calendar on different platforms.

How to Propose a New Time in Google Calendar?

Google Calendar allows you to propose a new time for a meeting you are invited to.

Suggesting a new meeting improves communication among attendees and increases productivity.

1. Propose a New Time on Google Calendar on Windows/Mac

When you propose a new time on Google Calendar, the organizer is notified and can either accept, ignore, or provide an alternative response.

Proposing a time on Google Calendar in the web and app versions are similar for PC and Phone.

Follow these steps to propose a new time on Google Calendar on your Windows/Mac;

First, you need to open Google Calendar on your device.

Select your preferred time (Start and end time) and a meeting date if you want to reschedule them. Enter your optional message if you want to add it.

Now, meeting organizers will be notified about your suggested day and time.

Alternatively, you can also propose a new time from Gmail.

You will be redirected to the Google Calendar page, where you can easily recommend the time and date for the event.

The proposed date and time will be visible to other guests when applied.

Read on to find out why Teams Calendar is not showing in outlook and ways to fix it.

2. Propose a New Time on Google Calendar on Android/iPhone

You can easily propose a new time for an event using Google Calendar on your Phone.

Follow the steps outlined below to propose a new time via Phone;

First, open the Google Calendar app and select the event.

Tap the Up arrow icon(^) and select Propose a new time option.

You can add or customize the date and time for the event.

After selecting the suitable date and time, tap on the Send icon.

Enable any options as Yes, No, or Maybe and tap the Save option. This will send your proposed time to the event organizer.

How to Review Proposed Time: Accept, Reject, or Propose an Alternative as an Event Manager?

First, open the Google Calendar and select the desired event.

Note: In Google Calendar, you can still suggest a new time for an event if another guest has already suggested it.

How to Know Whether Your Proposed Time is Accepted or Not?

The event organizer will decide whether to accept/reject your proposed schedule time.

You will get a confirmation if an event organizer accepts your proposed time.

If the organizer modifies the proposed time, you will receive an email with the new event.

The Bottom Line

Google Calendar makes scheduling an event or meeting easy. Following these steps, you can easily schedule events without creating a customized event from scratch.

Whether you are an avid Google Calendar user or simply need a schedule manager, Google Calendar will keep you organized.

Try it out and boost your productivity with the fantastic Google Calendar Features.

Never miss any noteworthy occasions at the scheduled time, and glorify your professionalism.

Frequently Asked Questions Who can Propose a New Time in Google Calendar?

Every guest can propose a new time according to their preference, except for extensive meetings with more than 200 guests or all-day events.

Why Can’t I Propose a New Time in Google Calendar?

Event organizers cannot edit the time of the meeting. If you do not see the option to propose a new time, you might be the event’s organizer.

Can I Customize a Google Calendar’s Time Period?

You can customize a Google Calendar’s time period. You can do it directly from the Google Calendar settings if you need to change the time period to fit your work schedule.

How do I Suggest a New Time After Accepting the Event on Google Calendar?

If you have already accepted the invitation, you can still propose a new time for the event.

Here you can use your browser to access the Google Calendar and submit the proposal.

New Uk Google Ranking Factor Insights

New Research Shows Key Ranking Factors for the UK

Value/Importance: [rating=4]

Recommended link: Search Metrics 2012 Ranking Factor Report

The volume of data and number crunching to form this guide is remarkable. It’s based  on analysis of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets from within the Searchmetrics database.

It has been condensed well for a quick summary on SEO in the UK. The guide looks at the 6 trends / changes the research highlighted which are summarised in the diagram below.

Marketing implications

While the report probably won’t show anything that most people will not have heard already it may hopefully spur you into action or debunk some of the SEO myths.  I have summarised the 3  I believe are most important below, but you can see the full guide here.

1. Time to be social

The research conducted by Searchmetrics suggests that activity in key social networks does influence search rankings. The research actually showed that Google+ was the most significant when it comes to influencing search rankings but it does not unfortunately have the volume yet to be at the core of your strategy. Facebook shares came a close second, in fact Facebook dominated the top 4 spots when it came to influence in SEO. Twitter behind all that. Ensure you have Facebook well integrated into your sites content as well as activity on your brand page is now more important than ever for SEO in the UK. You can find Facebook tools for your website here.

2. Backlinks rule

This is definitely not new but the data suggests that nofollow links still influence ranking I think is fascinating. Volume of links and utilising keywords in anchor text are still overwhelmingly important. This new data coupled with the social data above I think should help us refocus our efforts on effective content & marketing should be our priority, we shouldn’t do things because it is “nofollowed” which I have heard so many times in the past. You can use these link analysis tools to analyse your backlink profile.

3. Stop obsessing about on-page

In my line of work, I get asked a lot of questions about SEO and it seems on-page factors seem to stress a lot of marketers and copywriters out. Hopefully this research will put some peoples mind at rest. On-page factors have been superseded by backlinks for years, but this latest research goes as far as saying some on-page optimisation tips are just not worth the time and effort. Having keywords at the start of titles instead of middle or the end will have no impact whatsoever, length of content is irrelevant and pictures are no bad thing.

I think this is a little misleading though since this chart and the previous suggest the title isn’t important which is not the case. We still find that pages that include a title (particularly in a relevant phrase) will outrank those that don’t “all other factors being equal”.

I hope you find this interesting. It is worth noting that correlation doesn’t necessarily mean causation, so what you find in your own experience is most important.

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