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You Don’t Care About Privacy

Ironically, many of Google’s most recent problems stemmed from the search company’s attempts to make privacy agreements more approachable. The firm’s profligate approach to public betas had left it operating eighty, ninety different products, each of which had brought its own impenetrable policy. Google moved to harmonize them, or at least the majority, into a single document, and in doing so brought some of the less palatable elements into the light.

Privacy-minded folk have perhaps taken most umbrage at the liberties Google takes in juggling your information between its services. Google’s argument is that in doing so it can create wonderful, intuitive mashups of data – take location and weather and calendar and contacts and suggest you take an umbrella for your meeting with Chad this afternoon, and incidentally no need to rush as Chad is stuck in traffic anyway – and, incidentally, that those liberties have always been in place, simply spread across multiple documents.

The argument against it is that all of a sudden our digital lives are the data plaything of a huge firm, the only reassurances about which we have are its “Don’t be evil” unofficial motto and the legal cudgel of the FTC, European Commission and a few other fine-imposing agencies. Our outrage is, to some extent, that of the self-entitled, ignorant child: desperate to believe we are individually important enough that Google makes special effort to dig through our digital keepsakes, too lazy and ill-understanding to read and unravel the legalese of the privacy policies we expect to be loaded in our favor.

[aquote]If we’re not willing to look after ourselves, should we expect others to?[/aquote]

We want Google’s free products, Path’s easy sense of community; we seethe when one service won’t talk to another without umpteen hoops to jump through. Yes, uploading our address book willy-nilly is foolish practice, but let’s not forget that the vast majority of apps that took a heavy-handed approach to how they shuttled our contacts off to its servers, also warned that just that could take place. We simply didn’t read it; we didn’t even try. Most of us hit “Agree” on the terms-of-service as quickly as possible, eager to get past the wrapping and into the meat of the service itself. If we’re not willing to look after ourselves, should we expect others to?

We need decipherable privacy policies, not scapegoating; a sense of personal responsibility for the safety of our own data, rather than grandstanding and public finger-pointing after the event. Problem is, we’ve demonstrated ourselves very willing to divorce ourselves of responsibility, and all too eager to wail like indignant banshees when we’re told someone has ended up taking the liberties we’ve left all the doors open to. How can we expect the companies whose services we use – so often demand for free, no less – to safeguard us, when we resolutely refuse to do so ourselves?

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Can You Really Change How You Think About You

Virtually everyone has dreams and desires, or their inner greatness, within them that they would like to achieve, but many question whether they have the ability to achieve those dreams and desires.  They lack the confidence in themselves and their abilities to believe that their dreams and desires are achievable.  They often think that their dreams and desires are just wishful fantasies that can’t be realistically achieved.  In order to achieve your dreams and desires, you must realize that you have the capability to achieve them, you have the greatness within you to achieve those dreams and desires.  

One of the surest and best ways to improve your self-esteem is to set a goal and then accomplish it. So, we tackle goal setting, what works and what doesn’t.

Self -control plays a big part in how we feel about ourselves so we spend a fair amount of time working on breaking bad habits and creating good, strong habits that will improve your life.

If there is one sure way of sabotaging your efforts in setting and keeping goals or breaking a bad habit it the ability we all have to procrastinate.  We tackle that age old problem head on.  It helps to understand why we procrastinate, then we know how to fix it.

You will learn all this plus much more like how fear plays a big part in how we feel about ourselves.  How to give yourself a confidence boost and even how our environment, including friends and associates plays a big part in how we see ourselves and how we feel about ourselves. 

It’s unfortunate that only a few people know the important role that self-esteem plays in their lives. The success that you have in your career depends on the effort that you invest in it. Also, the amount of effort that you invest depends on the level of trust that you have in yourself for successfully achieving your goals. Simply, if you do not believe in yourself that you will succeed, you never will. Besides, it’s next to impossible to get better business opportunities or career promotion if you lack self-esteem.

Low self esteem is often the main reason for disappointments in relationships. People with poor self-worth often experience difficulty in getting along with their partners, it as well as affects their sex life. People with negative images about their selves often feel distrust, jealousy, and problems with intimacy. Some indications of poor self- esteem include the following:

Feeling of extreme jealousy

Loss of decision making abilities

Feeling of not being respected and cherished by their loved ones

Developing a sense of dependence on others even on simple things

Always feel pressured while doing tasks

Display of excessive anger over simple misunderstandings

Too much worry


Feeling helpless

Poor performance at school or the workplace

 It’s extremely difficult to experience the joy of life if you have negative thoughts about yourself. If you always feel negative and have low self- esteem, you’ll never realize your success potentials and you’ll never feel happy in life. Even if things around you are perfect, you’ll never have the chance to enjoy them if you always have negative ideas about your own self.

One of the surest and best ways to improve your self-esteem is to set a goal and then accomplish it. So, we tackle goal setting, what works and what doesn’t.

Self -control plays a big part in how we feel about ourselves so we spend a fair amount of time working on breaking bad habits and creating good, strong habits that will improve your life.

If there is one sure way of sabotaging your efforts in setting and keeping goals or breaking a bad habit it the ability we all have to procrastinate.  We tackle that age old problem head on.  It helps to understand why we procrastinate, then we know how to fix it.

You will learn all this plus much more like how fear plays a big part in how we feel about ourselves.  How to give yourself a confidence boost and even how our environment, including friends and associates plays a big part in how we see ourselves and how we feel about ourselves. 

In this course we work through the things that probably are holding you back and then teach you sound principles to apply daily that will help you discover the potential that lies within you.  We’ll learn about proper, effective goal setting, how to address and then end your fears.  We will get a bit technical and dive into what makes your brain work and how you can learn to control it in order to harness the power of your thoughts giving you the ability to re-program your future self.

Who should take this course?

Anyone who knows in their heart that they are not being true to themselves and are looking for a way out.


We will look at what drives you now and why you feel the way you do about you.

I will introduce you to writing in journals if you do not already do that

You will learn that journal writing causes you to gain a better understanding of you as you rehearse in your mind the days events

We will look at the proper way to write a goal 

You will learn how to achieve your goals

Is it fear that holds you back?  We will dive into fears and how to overcome them

At this point you will probably need a confidence boost so I will show you how to do that.

We learn how to address bad habits and create good habits to change your thinking about yourself

And finally, we address that dreadful habit of procrastination.


There are now prerequisites for the course

Should You Abandon Amp? 4 Considerations To Help You Decide

In all corners of the industry, media outlets are saying goodbye to AMP, with many believing they can increase revenue without it.

Some bigger publishers, like Vox Media LLC and BDG, have moved away from AMP and are using dedicated resources to develop their own solutions.

Additionally, smaller sites are also looking to invest in different alternatives to AMP, such as leveraging tools like Prism.

But because each publisher’s and website’s needs are different, it’s worth asking if AMP is really as redundant as it seems.

How does an AMP alternative, such as in-house development or a tool like Prism, fare?

Here, we share what website owners should consider when deciding whether to make the switch.

Consideration #1: Will An Alternative To AMP Boost Search Rankings?

Google has confirmed that AMP is not a ranking factor, as AMP links are no longer required to be featured in Google’s Top Stories.

Any fast webpage with a good user experience can be easily featured and ranked.

The speed of your website is the ranking factor here.

While AMP does easily give you a faster loading webpage, there are downsides, such as lower revenue from ad placement limitations, reduction of visible branding, and user-experience layouts that are not unique to your business.

Long story short, using Core Web Vitals (CWVs) to help you optimize your site, instead of AMP, will give you a better chance to increase ad revenue, maintain your brand awareness, and still rank highly on Google.

How Can I Boost Search Rankings Without AMP?

CWVs give you the ability to get a true assessment of the speed, interactivity, and visual stability of pages, making it easy to speed up your entire website, overall.

When making the consideration of switching from AMP to true website optimization, you’ll need to prioritize CWVs’ requirements:

Performance: How quickly do items load on the screen?

Responsiveness: How fast does your page react to user input?

Visual stability: Do the items on your page jump around a lot while loading?

Your pages will always load quickly, no matter where your end-user is, because of Prism’s ability to speed up your mobile site by using a global content delivery network (CDN) and full-site caching.

Prism also uses lightweight page designs which strip out long JavaScript tasks and complicated CSS code.

92% of Prism sites are fully compliant with CWVs, compared to just 36% of all sites globally, according to figures from the Chrome User Experience Report.

Whether you choose to use an existing tool or build your own solution, it’s important to check what impact it’s having by setting up real-time monitoring of your CWVs.

That means you can immediately see how changes to your site impact your scores.

This helps you investigate the source of any issues and take action quickly.

Consideration #2: Will An Alternative To AMP Improve User Engagement?

AMP was designed to create sites that would display well and load quickly.

However, user experience is more than just a speedy website.

Visitors who enter your site using an AMP page typically face a challenge when trying to navigate to other areas of your website, leading to high bounce rates.

Additionally, out of the box, there is little way to include ways to capture and convert your AMP audience.

To create a positive user experience and maintain a high search ranking, you should also consider integrating features that encourage interactivity and improve navigation, without reducing site speed.

With Website Speed Covered By CWVs, How Do I Improve User Engagement?

To improve user engagement, it’s important to implement features that your audience uses daily and trusts.

Many users are now accustomed to the type of navigation seen in apps, such as being able to swipe across the screen to instantly move to the next article.

Prism includes this feature, along with infinite scroll – which continues to load more content as the reader moves down the page – and a related articles carousel showing similar stories.

These engagement features help keep your audience on your website for longer.

All this makes it easier for users to view more of the content they’re interested in.

With Prism, it’s also easy to see the impact of this by running a free A/B test against your site’s standard mobile version.

On average, publishers running this type of test see that users spend 45% longer on the Prism site than on the standard mobile version.

Consideration #3: Will An Alternative To AMP Increase Revenue?

AMP tends to lack flexibility and often limits the monetization opportunities of publishers.

This is because you can only use the functionality that is implemented in AMP libraries.

Additionally, many rich-media and video vendors do not fully support AMP.

As a result, many sites continue to run their original page alongside AMP, which means additional work and more complicated analytics.

How Can I Reduce Workload & Increase Revenue?

When creating your own CWV-friendly layouts, you have the ability to remove duplicate AMP pages while giving your site access to more ad networks and improved bidding.

Publishers can also use various non-standard ad formats, while a dynamic layout automatically adapts ad placements to the length of articles, device type, and connection speed.

This partially explains why publishers see an average increase in revenue (as measured by session RPM) of 59% with Prism compared to their standard site.

Consideration #4: Which Alternatives To AMP Are Easy To Set Up & Use?

The initial setup of any tech is a key question for publishers, and AMP is undoubtedly easy to integrate, without much technical knowledge.

AMP’s simplicity is a big reason some publishers continue to stick with it, especially if they lack the means to incorporate other solutions.

But alternative options, such as Prism, are also straightforward to use – from setup to maintenance.

Since there is no extra development required, this can save a lot of stress and cost for smaller publishers.

Moreover, each publisher using Prism is assigned an account manager, to support them during the setup process and help them get the most out of using it.

With that in mind, the perceived headache of setting up and using a new product needn’t be a worry for those publishers seeking to move away from AMP.

What’s Best For Your Site?

AMP continues to be a useful aid to ensure a great web experience for mobile users and, for many smaller publishers, remains a good option.

However, technology has moved on since AMP was first introduced.

Publishers who are frustrated with its limitations can now make use of tools such as Prism to maintain site speed and search rankings while also boosting opportunities for revenue growth.

As with many aspects of web development, testing is key.

See What A Difference An AMP Alternative Can Make

With Prism, we offer a free A/B test against your current mobile site, so you can see exactly what difference it makes.

Image Credits

Featured Image: Image by Shutterstock. Used with permission.

Sanebox Shows You Only The Email You Need To See

I spend plenty of time using the free trials that many software and service makers offer. But here’s a little secret: I rarely continue using the product when the trial is up and it’s time to pay. Sanebox, though, is one exception to that rule. This simple service, designed to save you time by bringing order to your inbox, works so well that it’s easily worth its $5-per-month asking price (after a 30-day free trial).

Sanebox is a cloud-based service that works with any IMAP-based email service. You simply enter your email address on their site and give the service permission to access your account; then it goes to work analyzing the contents of your inbox. You can connect social networks such as Facebook, LinkedIn, and Twitter in order to give Sanebox more information on which to base its decisions.

And those decisions, about which emails you need to see now versus which ones can wait until later, are important. That’s why I granted the service access to those three social networks and my Gmail account. Then, I sat back and waited.

After about 15 minutes, Sanebox had cleaned up my Gmail account. It had taken an account with 32,000 messages (1,000 of them unread) and whittled it down to 1,200 messages (100 of them unread). The rest of my messages weren’t deleted; instead they were placed in newly created folders, such as “SaneLater,” “SaneArchive,” and “SaneNews.”

Instead of feeling relief, though, I instantly felt panic. What if an important email had been filed in the wrong place? That same feeling lasted for the first day or so that I tested Sanebox. I was used to receiving hundreds of emails a day and having dozens of unread messages in my account at any time. Now, I was receiving maybe two dozen messages a day, and my unread messages were in the single digits. It seemed too good to be true.

But it wasn’t. Sanebox does a remarkably good job at making sure the messages I need to see are delivered to my inbox most of the time. And on the occasions when it stumbled–sometimes delivering important billing statements or personal messages I’d like to see immediately to my SaneLater folder–the error was easily fixable. Sanebox delivers a regular digest email to your inbox, alerting you to the messages sitting in your SaneLater folder, so you can quickly scan it to see what you’ve been missing. You can use this digest to train Sanebox to deliver those messages to your inbox in the future. You also can peruse your SaneLater folder at any time, simply by opening it, as it appears on any client that you use to check your email account, including your mobile device.

Sanebox offers plenty of additional tools, including a SaneBlackHole folder, which kills any annoying messages and newsletters you don’t want to receive. Drop a message in that folder, and you won’t receive anything from that sender again; future messages from that sender are hidden from your view. You also can opt to defer emails until later, using SaneTomorrow or SaneNextWeek folders, or one with a timeline that you set.

Sanebox promises to save the average user two hours per week. I was skeptical of that claim when I started testing the service. Now, after using it, I think it may have saved me even more time than that.

Note: The Download button takes you to the vendor’s site, where you can register to use this Web-based software.

–Liane Cassavoy

In 2008, Your Network Will Know Who You Are, What You Want

In 1949, George Orwell published his masterpiece novel 1984. Even if they haven’t read it, most people remember the book’s key takeaway: Big Brother is watching.

Fast forward to 2008 and Big Brother really is watching. The vehicle that makes Big Brother’s omniscience possible is the network.

The network: that mass of boxes, interface cards, cables and antennae that when combined become a platform for every type of human interaction and collaboration on the planet Earth (and beyond).

Let’s take a look at how the networking world of 2008 will become all-knowing and all-seeing — a silicon- and fiber-based Big Brother, if you will.

Network smarts

for the smart network.

Today, networks at a basic level are no longer “dumb” pipes that transport information. The networks of 2008 will build on recent and coming innovations to become application- and user-aware — they’ll know who you are and what you are allowed to do (or what you’re prohibited from doing).

Intelligence in 2008 will arrive in the form of more Ethernet standards that provide increasing amounts of information about data types. Intelligence will also come in the form of smarter quality-of-service (QoS) and bandwidth-management offerings that intelligently provision the right bandwidth at the right QoS for users and their applications.

Network security

The smarter network of 2008 will rely strongly on Network Access Control (NAC). While NAC has been a buzzword for several years, NAC will go mainstream in the coming year thanks to Microsoft.

A key component of Microsoft Windows Server 2008 is what it terms Network Access Protection, or NAP. The cornerstone of the technology is pre-admission control: A NAP server will first validate the health of an endpoint (a user or machine, for instance) before allowing admission to the network.

Microsoft’s Windows XP Service Pack 3, as well as Windows Vista, are both ready to serve as NAP endpoints. Due to Windows’s massive installed base, Microsoft’s NAP will be something that enterprises can activate out of the box to begin to secure their networks.

The power of access control for the smart network of 2008 cannot be understated. If hundreds of millions of Windows users are using NAP, it may end up being the single most important security innovation since the invention of the firewall.

dirty deeds. What a wonderful world it would be.

Network identity

The smart network of 2008 isn’t just more secure, it also knows who you are and what you need access to. While directories such as Microsoft’s ActiveDirectory have been used for identity for years, they’re not enough. The 2008 network will have identity built into the framework of the network itself.

The big push for network identity in 2008 will come from Cisco, with its TrustSec initiative. Instead of a user needing to enter multiple passwords for each and every application they need to visit, a TrustSec-powered network essentially will know who they are, what their business function is and where they’re allowed to go.

From a Big Brother-auditing point of view, TrustSec, and its various competitive implementations from vendors other than Cisco, also will offer a full audit trail of a user’s activities at both a network level and the application level.

By embedding identity into the network layer, the network will have better understanding and control over what users are doing.

Next page: Networks will become faster and more pervasive.

Should You Trust A Third

You can trust a third-party cable for charging your iOS device, but there’s a caveat. Charging your iOS device with a non-Apple brand cable can damage it. That said, if the cable is labeled “Made for iPhone/iPad/iPod”, and is from a trusted company, then you’re safe.

Unofficial Apple cables come at a much lower price than the original, certified Apple cable. After all, most people would jump at the chance to make a saving now and then.

Table of Contents

These cables, particularly the cheap knockoff type, lack safety mechanisms in the internal circuitry. Eventually, they cause problems like diminished battery life, spontaneous device combustion, damaged charging chip, or worse still, a mangled motherboard.

When you connect such a cable, your iOS device will notify you that you’re using an unofficial or uncertified cable and it may not work as expected with your device. Sometimes these messages can appear incorrectly, owing to a damaged or broken cable, or a one-time bug.

Is My Third-Party Lightning Cable Certified?

Apple has made it easier for iOS users to know which cable is certified and which one isn’t through its MFi program (Made For iPhone/iPad/iPod). Genuine Apple Lightning cables come with certain text, serial numbers, and the MFi logo printed on them or their packaging.

This is probably Apple’s way of stopping manufacturers from developing uncertified versions of their proprietary connector. Does this work? Yes and no.

Some manufacturers claim to have bypassed the chip and built connectors that work with Apple devices. That may have worked with iOS 6, but with the arrival of iOS 7, users receive warnings whenever such uncertified connectors are used.

You should note though that Apple’s warranty doesn’t cover damages caused by using third-party products that aren’t certified under its MFi program.

All is not lost though. You can get an Apple MFi certified third-party cable that’s compatible with your device if you don’t want to spend $20 on the original Apple cable.

Best Third-Party Cables For Charging Your iOS Device

Whether you need a super short or extra-long cord, here are four of the best MFi-certified, third-party Lightning cables you can get for your iOS device.

The Anker PowerLine brand is by far one of the strongest lightning cables available. This particular one has a durable design and an impressive six-foot-long cord.

Its exterior is made of double-braided nylon, and at its core is a toughened Kevlar fiber with laser-welded connectors for superior toughness. The cable has been tested with a 6,000-plus bend lifespan and does a great job delivering quick charge to iOS devices, sometimes even faster than Apple’s standard cable.

You can get it in four different colors: gray, white, red, and golden, inclusive of an 18-month warranty, customer service, and an adjustable pouch to adjust it neatly and protect it on the go.



Compatible with most iOS devices

Reputable brand


Eye-catching design and colors

Adjustable pouch available


Some users reported occasional compatibility issues

Feels a little pricey

Prone to tangles

Snaggy texture

This lightning cable works with most iOS devices, including a few older models.

It boasts a high level of resilience and top-notch durability and claims to be able to withstand over 200 rounds of pressure and up to 30,000 rounds of 90-degree bends. Its core is built with polyethylene hybrid and aramid fiber, and the exterior has an original eight-pin connector for charging, high-speed data transfer, and syncing.

You can fit it easily into an iPhone case thanks to its slim, ergonomic design, and use it outdoors without worrying that it’ll get damaged.



Top-notch durability

Sleek design



Short length

No extra features

This Apple MFi-certified cable comes in four different lengths from four inches, to as long as ten feet. It’s compatible with all iOS devices, going all the way back to fifth-generation models.

Its simple design features a compact lightning connector head with an extra layer of protection on both ends that improves its durability and reduces fraying. It can withstand more than 4,000 times of 95-degree bends.

Compared to our top two picks, the AmazonBasics cable is reasonably priced and comes in a variety of vibrant color options, plus a one-year limited warranty in case of breakage.




Reasonably priced

Vibrant color options

Compatible with all iOS devices


Feels cheaper than it is

This MFi-certified cable offers solid durability and can withstand more than 12,000 bends, accidental tugs, and tangles without getting worn out. It also comes in various color options, plus a cable tie for storage or travel.

It’s shorter than other cables mentioned here, plus it has a rigid feel especially when coiling it up, which can be a bit unpleasant. That said, it comes with a lifetime warranty and its connectors feature an ergonomic design that ensures you get the fastest data transfer and charging speeds.


Solid durability

Various color options

Fast charging and data transfer


Rugged, rigid feel

Short length

How To Select a Third-Party Cable For Your iOS Device

One of the major differences between the original Apple connector and third-party options –  besides price and presence of the authentication chip – is its narrow base. Third-party cables have a broader base because manufacturers haven’t been able to reproduce the technology and design of the original.

If you’re buying from an Apple reseller store, make sure you test whether it’s compatible with your device or not; you can ask for a demo if one is available.

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